The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets
The quiet merger of shelf space and screen space has real implications for retail investment
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […] The post Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data appeared first on AdExchanger.
A New Standard For Transparency In CTV: What Advertisers Should Expect
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […] The post A New Standard For Transparency In CTV: What Advertisers Should Expect appeared first on AdExchanger.
What’s Really Possible; The New Home Takeover
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Lola launches stateside, absorbing 180 and adam&eveDDB NY
Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Post-merger Omnicom on track
Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in 2026 compared to $287.7m in 2025. Growth-wise Omnicom reported 3.9% with Q1 revenue of $5.6bn, markedly lower than Publicis but well ahead of WPP which fell back. Omnicom includes pass-through costs in such numbers making … The post Post-merger Omnicom on track first appeared on More About Advertising.
Jane Austin: reasons to be cheerful about going to Cannes this year
Civilisation is in flames yet somehow the ad world keeps turning. As you start mentally packing your suitcase for another Cannes Lions, you may well be asking yourself: what’s the point of it all? Will there be enough flight fuel? Is attending this week-long late-stage capitalism jamboree really worth the cost to your bank balance … The post Jane Austin: reasons to be cheerful about going to Cannes this year first appeared on More About Advertising.
