WPP Rejects HoldCo Label in New AI-Driven Strategy
Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure Read More
Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
EXCLUSIVE: MS NOW Names Scott Foster White House Director
The network also announced that Ali Velshi has become its chief data reporter.
The Toll Booth Is Gone
WPP didn’t lose 64% of its value because it overspent, but lost it because the holding company model was built on coordination scarcity. For decades, global brands needed an intermediary to orchestrate creative, media and production across markets. That orchestration was complex, expensive and hard to replicate. The margin made sense. AI has reduced the […]
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat
Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs. Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans to achieve £500m of annual savings by 2028, at a cost of £400m over two years.
Adams Outdoor Acquires from Cameron Outdoor
Adams Outdoor acquires strategic Digital Outdoor assets in North Carolina from Cameron Outdoor KALIL & CO., INC. was the Exclusive Broker for this transaction. The post Adams Outdoor Acquires from Cameron Outdoor first appeared on OOH TODAY.
Uranus or your anus? / La fesse cachée de la créativité
THE ORIGINAL? Colon Cancer Coalition – 2022 #MissionToUranus Watch the Case Study Video (You Tube) Agency : Beautiful Beast, Dallas (USA) LESS ORIGINAL Easy Toys / Explore Uranus – 2025 « The last great frontier … is in your rear » Watch the Case Study Video (You Tube) Agency : Officer & Gentleman (The Netherlands)
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
