The Salvation Army is introducing its thrift brand to a new generation with the launch of “Thrift Score,” the world’s first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches Feb. 19 and invites players to explore thrift-inspired digital finds for their in-game avatars. Conceived and led by independent agency BarkleyOKRP and developed in partnership with immersive game studio The Gang, the experience reimagines a Salvation Army Thrift Store as a fully explorable and shoppable digital environment, introducing the brand and its thrift offering to an audience that[...]

The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.

Pharma marketer unifies creative, media, and CX under the holdco

American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.

What happens when the web stops asking you to click? Learn how the AI Web and zero UI are reshaping discovery, action, and what brands must do next.

Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century. 

Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all the commission they earn from owners back to the client or should they not. If they don’t it’s media broking. This is the nub of a $100m claim against WPP brought by the former head … The post WPP under the cosh over media deals and rebates first appeared on More About Advertising.

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […] The post From Avoiding Bad Ads To Demanding ROI appeared first on AdExchanger.

Compassion Takes the Billboard The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era