Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […] The post Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen appeared first on AdExchanger.
Sid Lee Integrates Godfrey Dadich Partners and Names Derek Robson as Chairman
Sid Lee Group, the award-winning global collective celebrated for shaping culture through creativity and innovation, announced two major moves today to optimize client success and continue its U.S. expansion. The company has formalized the integration of San Francisco-based Godfrey Dadich Partners (GDP), a creative marketing agency grounded in journalism and design, and has appointed industry veteran Derek Robson to serve as chairman of Sid Lee Group. Robson, renowned for his transformative work at agencies including IDEO and BBH, will oversee this integration and lead the further U.S. expansion of Sid Lee Group. In addition to his other accomplishments, he gained[...]
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension
The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies
The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke
The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
Week in Charts: Rory Sutherland on AI Reshaping the Ad Industry, New Entrants Shake Up the European OS Market, and UK M&A Bounces Back
In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
WPP Says New Business Wins Show Turnaround Efforts Are On Course
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings Read More
Advertising gets absurd: VCCP and Joint serve up strange solutions
Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and … The post Advertising gets absurd: VCCP and Joint serve up strange solutions first appeared on More About Advertising.
The record-breaking Adios Pro Evo 3 shoe says it all for Adidas
Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand’s new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around … The post The record-breaking Adios Pro Evo 3 shoe says it all for Adidas first appeared on More About Advertising.
Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee, … The post Henkel creative moves to WPP first appeared on More About Advertising.
