Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first on AdExchanger.
Sharyn Alfonsi Out at 60 Minutes as Controversy With Bari Weiss Continues Drawing Attention
Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.
Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
Week of May 11 Morning News Ratings: Today Grows in Demo
Today had double-digit growth in the Adults 25-54 demo.
Week of May 11 Cable News Ratings: No Gains for Cable Nets
Trump's visit to China didn't move the needle for cable nets.
Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finale
CBS News Radio signs off after close to 100 years in operation.
St Luke’s wins Bisto creative after competitive pitch
Bisto has appointed St Luke’s as its lead creative agency after a pitch run by Mark Alldred, global marketing director at Premier Foods, which kicked off in April. St Luke’s is charged with reviving the gravy’s place in British culture. The brand previously worked with McCann London, which won a place on the Premier Foods … The post St Luke’s wins Bisto creative after competitive pitch first appeared on More About Advertising.
Wayne Rooney brings the drama for Nike x Palace World Cup spot
Celebrating England’s national identity is a tricky path to tread right now, but Nike and skateboard apparel brand Palace have faced it head-on. Here’s Wayne Rooney performing the “This other eden” speech from Shakespeare’s Richard II while holding a skull in the style of Hamlet‘s Yorick – except it’s painted in the colours of the … The post Wayne Rooney brings the drama for Nike x Palace World Cup spot first appeared on More About Advertising.
Dentsu Predicts 75 Percent of All Ad Spend Will Be Algorithm Driven By 2028
Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year's 5.8 percent growth. This marks a slight downward revision of expectations compared with Dentsu's previous forecast of 5.1 percent growth in 2026, released back in Read More
Focusing on Efficiency Means “Doing Less With Less” Says IPA Research
A wealth of effectiveness data has drilled the benefits of brand investment into the minds of most marketers, but many argue that those long-term investments are only feasible for large brands with deep pockets. However, a new IPA report from marketing effectiveness expert Les Binet, and Will Davis, Chief Data Officer and Co-Owner of Medialab, Read More
