How to Audit Your Media Mix for Efficiency
In 2026, brands are investing across more channels than ever before, from paid search and social to SEO, email, streaming, and beyond. The post How to Audit Your Media Mix for Efficiency appeared first on Stream Companies.
Stories Create Loyalty
Every dealership in the country is creating content right now: social posts, email campaigns, video clips, digital ads, etc. The tools are accessible, the platforms are abundant, and the output is enormous. The post Stories Create Loyalty appeared first on Stream Companies.
Inside the Ad Law Tool Kit: Telemarketing and Texting
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Telemarketing and Texting Telephone and text message marketing poses private litigation risks and regulatory hurdles that...
How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out
The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.
Uncommon puts the pressure on for Under Armour
Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed for the tournament. The ads feature two players who will be representing their countries this summer: France/Liverpool defender Ibrahima Konaté and Spain/Barcelona striker Ferran Torres. It’s all about reframing pressure as a positive and shows … The post Uncommon puts the pressure on for Under Armour first appeared on More About Advertising.
