Former WPP CEO Mark Read, who stepped down from WPP a year ago, is launching a conference that aims to bring AI start-ups together with leaders in business and marketing, as well as potential investors. Prompt is an invitation-only event and one that sees Read, who had a difficult time in charge (although his drive … The post Mark Read launches Prompt event for AI start-ups and business first appeared on More About Advertising.

To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

The sales of the two companies, just a week apart, mark the end of a digital media experiment.

Lamar Advertising, Harmelin Media, Leger, Green Pines Baptist Church, Walrus, PATTISON Outdoor, iHeartMedia, JCDecaux, Georgetown University, Now Art -mark these milestone moments in OOH. The post ABCD+ 1 Award, 6 Congratulations, 12 Anniversaries, 32 Birthdays This Week! first appeared on OOH TODAY.

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal […] The post Sir Martin Funds A CTV Platform; Neutral On Neutrality appeared first on AdExchanger.

Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide entertainment gathering, these moments attract massive audiences into concentrated areas for long periods of time. According to research from Eventbrite, 78% of millennials would choose to spend money on a desirable […] The post How Brands Can Use Mobile Billboards During Events and Festivals appeared first on .

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked? To prove it, Fazer Leipurit launched an overnight livestream directly from one of its in-store bakeries. Broadcast simultaneously on social media and digital billboards across Helsinki metro stations, the campaign transformed the quiet craft of breadmaking into a hypnotic Slow TV experience – continuing into peak hours of the morning commute – where transparency itself became entertainment.[...]

Maple Street Biscuit Company has introduced an unconventional approach to product sampling with its new 'Biscuit Blaster' campaign. Departing from traditional sampling methods, the company has created a custom air cannon designed to launch wrapped biscuits into the stands at sporting events. This ac...

Martens United Dutch Brewery has introduced its new brand, Martens BeLite, to the American market with a unique advertising campaign. The launch, spearheaded by creative agency Lewis–Rivals, aims to capture consumer attention in Birmingham, Alabama. This strategic decision marks the brewery's first...