When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]

While creating multi-location outreach and engagement, businesses often find themselves at a crossroads – whether to choose auto rickshaw branding or cab advertising. Now, many of you may opt for both. Yes. That’s a strategy as well. However, auto rickshaw and cab branding are two separate, unique strategies. Therefore, you must make an informed choice… Read More »Comparing Auto Rickshaw Branding vs. Cab Advertising: Which Delivers Better Engagement? The post Comparing Auto Rickshaw Branding vs. Cab Advertising: Which Delivers Better Engagement? appeared first on Prajapati Advertising.

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about […] The post How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads appeared first on AdExchanger.

Aldi is reportedly reviewing its worldwide creative account, might the UK’s Pablo (not part of a network) be in with a shout? It’s been signed up by Aldi Ireland and here’s its second effort, for eggs. And, at last, it features what’s been hiding in plain sight for years: number one and two in the … The post Aldi finally outs Tesco and Sainsbury’s first appeared on More About Advertising.

A new ad format aims to improve relevancy.

Nominations for 2026 ADWEEK Brand Genius are officially open.  For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to […]

Intersection x MSUFCU's Chicago OOH campaign drove an 8.6x overall lift in branch visitation; through StreetMetrics' offering of isolated exposure by time we uncovered peak campaign performance The post Understanding the When: StreetMetrics Data Guided Smarter MSUFCU Media Targeting first appeared on OOH TODAY.

Street Media Group announce a partnership with Victor Outdoor, expanding its OOH footprint across central and eastern Nebraska, including the Omaha The post Street Media Partnership with Victor first appeared on OOH TODAY.

Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, “There’s a New King, and it’s You,” during the Oscars on Sunday night. […] The post Burger King Wants to Reclaim the Flame and Make You the New King appeared first on Adpulp.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.