Agentic AI Shifts DSP Competition Away from the UI and Towards Performance, says Yahoo DSP’s Adam Roodman
In January 2025, agentic media trading was being discussed at industry events largely in theoretical terms. It had only been two months since the launch of Model Context Protocol (MCP), a standard which allows AI tools to connect to external tools and systems, and Google was only just heralding the dawn of the agentic era Read More
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […] The post Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads? appeared first on AdExchanger.
What Indonesians Actually Watch During Ramadan and Why Context Decides Which Brands Win
Every year, Ramadan quietly resets how Indonesia consumes content. Days start earlier. Nights stretch longer. Families gather more often around shared screens. What people watch changes, but more importantly, why they watch changes too. For brands, this is where Ramadan becomes deceptive. The numbers look incredible. According to the Silverpush Ramadan Playbook 2026, YouTube reaches […]
In Bosch’s Super Bowl Spot, Guy Fieri Goes From ‘Justaguy’ to Flavortown’s Finest
The ad brings appliances and power tools together thanks to a celebrity spokesperson and his bland alter-ego.
The Role of Storytelling in High-Performance Marketing
Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers. The post The Role of Storytelling in High-Performance Marketing appeared first on Stream Companies.
An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow
The Super Bowl is the climax. OOH is the sustained glow because nothing signals dominance quite like lighting seven figures on fire in 30 seconds and smiling while it burns. The post An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow first appeared on OOH TODAY.
Why ‘Performance CTV’ Is A Misnomer: TV Works Best As A Full-Funnel Channel
As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television actually drives value. As innocent and aspirational as it may seem, there are numerous flaws with the term “Performance CTV.” […] The post Why ‘Performance CTV’ Is A Misnomer: TV Works Best As A Full-Funnel Channel appeared first on AdExchanger.
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
