IAB Europe Releases CTV Measurement Framework and Transparency Principles for Public Comment
A common frustration for advertisers and agencies when it comes to connected TV advertising is a lack of standardisation in measurement and transparency. There's significant variation in the data which media owners and intermediaries pass back to the buy-side, and disagreement around how specific metrics are defined. Buyers frequently report that they don't always know Read More
Addressable TV Made Up Over One-Third of TV Spend in UK Last Year
Ad spend on addressable TV in the UK grew by 37 percent YoY in 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, which tracks spending figures via a survey of media owners and industry bodies. The findings show that while overall TV spend was down by 1.2 percent YoY, Read More
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? appeared first on AdExchanger.
Zefr Builds A New Front Door For YouTube Buys
Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […] The post Zefr Builds A New Front Door For YouTube Buys appeared first on AdExchanger.
In Its Summer Campaign, Budweiser Waves the Flag — A Lot
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic
The pasta sauce brand is taking its marketing to the next level
Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.
Inside Claire’s Comeback Plan: Squishies, ASMR and Reclaiming Girlhood
Claire's unveils summer campaign and new brand mission amid marketing overhaul.
Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.
what we are reading
There is a meeting that happens in every commercial organisation, in slightly different language, every quarter. Someone presents the numbers. The numbers are good — or at least good enough. Acquisition is up. The campaign delivered. The cost-per-acquisition is within target. The slide has green arrows. Somebody says solid quarter and the conversation moves to […]
