Outside Interactive Posted Its First Profit—But It’s No longer Just a Media Company
The platform brought in $125 million in 2025, over 60% of which came from recurring lines of revenue.
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Maria Zoccola, from a poem titled “the spartan women discuss the local waterfowl,” featured in Helen Of Troy, 1993: Poems
People Inc. Says Who Needs Google?
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of its Google search traffic over the last two years, as Google has embraced zero-click generative AI search, People Inc. CEO […] The post People Inc. Says Who Needs Google? appeared first on AdExchanger.
Top 3 Organic SEO Agencies for Scaling Traffic in Competitive Niches
When you’re operating in a crowded market — SaaS, legal, healthcare, finance, or eCommerce — ranking on Google is no longer about publishing more content.It’s about out-strategizing competitors who already invest heavily in SEO. Brands in competitive niches face three major barriers: So growth requires agencies that combine data modeling + technical SEO + content […] The post Top 3 Organic SEO Agencies for Scaling Traffic in Competitive Niches appeared first on .
Hal Kilshaw – EVP of Government Relations, Lamar Advertising
Send us a text In Episode 1 of Season 10 of the Digital and Dirt podcast, Ian and his 151st guest, Hal Kilshaw, EVP of Government Relationships at Lamar Advertising, pull back the curtain on how regulation, community, and local relationships shape the Out of Home industry.
Samsung Ads Opens Up Retail Data Capabilities in Europe with Amazon DSP Partnership
Samsung's advertising arm Samsung Ads announced this morning that it is expanding its existing partnership with Amazon DSP into Europe, making ad inventory on its Samsung TV Plus streaming service in Europe available to buy via Amazon's demand-side platform. This integration was previously launched in the US and Canada, and has now been expanded to Read More
One Voice, One Vision—The Case for Unified Marketing Messaging
When your brand lacks a consistent voice, you risk confusing your audience, weakening your message, and losing out to competitors who are more cohesive and compelling. The post One Voice, One Vision—The Case for Unified Marketing Messaging appeared first on Stream Companies.
CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents
CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than another AI-powered SSP. That’s a lot of zeitgeisty buzzwords all at once. So, here’s the jargon-free condensed version: CloudX CEO […] The post CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents appeared first on AdExchanger.
Equinox Challenges AI Culture, But Its Visuals Blur the Message
The AI message in Equinox's campaign is right, but the visual contrast misses the message.
Reaching the “Sandwich Generation”
When planning healthcare campaigns, don't just "buy the pharmacy. ...Out-of-home media bridges the gap between a digital search and the real-world trust The post Reaching the “Sandwich Generation” first appeared on OOH TODAY.
