O2 shows up pretty much everywhere in VCCP’s new campaign
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the “near … The post O2 shows up pretty much everywhere in VCCP’s new campaign first appeared on More About Advertising.
AllGear Digital Launches Retail Media Partnership With Backcountry
The collaboration points to a new path for publishers seeking growth in the retail media era.
Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical […] The post Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So appeared first on AdExchanger.
Algorithmic Persuasion: How AI Betrayed Its Promise and Became the Perfect Propaganda Machine
It was meant to cure poverty. Instead, it’s teaching machines how to lie beautifully. The dream that sold us Once upon a time, AI was pitched as humanity’s moonshot.A tool to cure disease, end hunger, predict natural disasters, accelerate education, democratize knowledge. “Artificial Intelligence,” they said, “will solve the problems we can’t.” Billions poured in. […]
The White Lotus Star Natasha Rothwell Calls Out Wellness Culture in Asics Ad
Asics and agency Golin tapped The White Lotus star Natasha Rothwell for a spoof of the HBO series and wellness culture.
Extending Reach Beyond Screens
industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! The post Extending Reach Beyond Screens first appeared on OOH TODAY.
Putting UID2 Under the Legal Microscope
You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which […] The post Putting UID2 Under the Legal Microscope appeared first on AdExchanger.
OOH Classifieds Today —Real Estate Manager
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
Billboard Lighting for Fall | Ads for Shorter Days and Longer Nights
Billboard Lighting for Fall: Designing Ads for Shorter Days and Longer Nights As summer fades into fall, daylight hours grow shorter and evenings arrive earlier. For outdoor advertisers, this shift in visibility presents both challenges and opportunities. A billboard that looks vibrant at noon can lose its impact by early evening if lighting isn’t properly […]
OOH Classifieds Today —Real Estate Manager
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
