Soccer, Soda, SuperGirl, Star Wars, Snacks, Spin Offs and Scotland--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

promote a new digital campaign we just finished putting together celebrating America’s 250th The post New UNITY PSA Available first appeared on OOH TODAY.

The Price of Perception The post The Best Billboard I Saw Today first appeared on OOH TODAY.

If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, focus, nausea relief and lactose intolerance. There are even little UV sensor stickers that change color […] The post Rethinking Vitamin Marketing, With Barrière appeared first on AdExchanger.

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15 minutes walk from the festival’s main center of gravity. It was a rather sedate way to unveil […] The post At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ appeared first on AdExchanger.