Thank goodness Canada is a co-host of the tournament, and is here to bring some balance to US braggadocio. The first game in Canada sees the host nation playing Bosnia Herzegovena in Toronto on 12th June, and the Bank of Montreal is celebrating with some quirky 15-second spots that see a bank employee playing a … The post Canada gets World Cup fever in quirky campaign by TBWA first appeared on More About Advertising.

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. 

The contract is signed. The creative is approved. The campaign goes live. And in most independent OOH companies... The post The Campaign Is Live. Now the Real Work Begins first appeared on OOH TODAY.

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]

  With the biggest sports spectacle in history fast approaching, streaming challenger FOX One, Fox Corporation’s wholly-owned, direct to consumer streaming service, is launching a new campaign aimed at owning the soccer conversation. Developed in partnership with Anomaly, the multi-platform campaign titled "The FIFA World Cup Comes First", positions the new service as the definitive, one-stop shop for experiencing the 2026 tournament.   When the World Cup kicks off, everything else becomes background noise, and this year’s tournament is larger than ever before. The campaign leans into a disruptive, fan-first strategy designed to stand apart in an increasingly crowded streaming[...]

  Nail Communications has received a Boston/New England Regional Emmy® Award for Outstanding Commercial – Single Spot, according to Nail Creative Partner, Alec Beckett. The commercial was created for The Elms—one of The Newport Mansions, a long-time agency client.  Working with the museum’s curators, Nail homed in on the story of the Berwind family, whose coal mining fortune built The Elms, and the staff of immigrants who went on strike over working conditions in one of the earliest examples of labor protest in the country. “We distilled that history down to the theme of ‘American ambition.’ Then we set out[...]

As Toronto prepares for a massive summer of international football, FanDuel Canada and Toronto-based creative studio OneMethod have launched a campaign built around a distinctly Canadian insight: many football fans here don’t support just one national team during the tournament. Instead, they support Canada alongside another country tied to their heritage, family background, or personal fandom. The campaign, called “Dual Fan,” transforms that behaviour into a series of limited-edition dual-sided football scarves pairing Team Canada with each of the other 47 participating nations. The limited series makes layered fandom visible in a way supporters can wear with pride throughout the[...]

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Image source: pexels Brands often focus on reach or repetition separately when planning local marketing. However, the strongest campaigns combine moving media with fixed-location visibility to capture audiences across multiple daily moments.  To truly own your neighborhood, marketers must combine mobile billboard advertising with fixed signage to build a unified local OOH strategy.  This layered […] The post 4 Proven Ways to Amplify Local Reach appeared first on .