European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But Read More

Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More

This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […] The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

The campaign coincides with both brands' 85th anniversaries and America's 250th birthday

TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.

Part of SMG’s growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes The post Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion first appeared on OOH TODAY.

Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand

I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would be a bunch of guaranteed winners that everyone agreed on. But this season seems a little thin. One that did catch my eye was this beautiful piece for Kit Kat. While there have been a … The post (Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore first appeared on More About Advertising.