How generative AI is reshaping search: A Q&A with Nicole Schumacher
Here are the implications for marketers as we move from traditional keyword-based searches to more intuitive, conversational interactions.
5 Challenges Facing New WPP CEO Cindy Rose
From a lack of strategy to the sinking stock price, the former Microsoft exec has her work cut out for her.
Continental Coffee Brews Buzz in Kolkata with Spectacular 3D Outdoor Campaign
Continental Coffee has officially made its grand entrance into Kolkata’s outdoor advertising scene, and it’s...
VENDO Media Acquires Canada Billboards
With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada The post VENDO Media Acquires Canada Billboards first appeared on OOH TODAY.
Billboard Visibility | Designing Outdoor Ads for Bright Summer Sunlight
Summer brings long days, heavy traffic, and millions of eyes on the road—but it also brings a serious challenge for outdoor advertisers: glare. With stronger sunlight, sharper shadows, and hazy afternoon skies, maintaining strong billboard visibility requires more than good placement. Your creative must be optimized for the real-world conditions of summer light. In this […]
Scott Shaffer Publishes Article in Law360 on Key Consumer Class Action Trends
Olshan Advertising, Marketing & Promotions partner Scott Shaffer published an article on July 3 in Law360 (subscription required) titled “4 Consumer Class Action Trends To Watch In 2nd Half Of 2025,” which discusses the latest trends in consumer protection litigation, including class actions involving websites, digital tools and marketing messages.
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The Great British Summer Rush: when advertisers battle for prime billboards
Businesses either plan ahead or spot arising opportunities to bag themselves a prime billboard. For the latter, there's still time to make an impact this summer. The post The Great British Summer Rush: when advertisers battle for prime billboards first appeared on Billboard Media.
K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventory Advertisers & Brands eager to stretch their CTV strategy into the physical world Ad Tech Leaders navigating the evolving standards between DOOH and programmatic video Strategists & Planners who love blending performance, storytelling, and efficiency What You’ll Learn: The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and[...]
