World Cup, US-style: coffee breaks and skincare routines
Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on the World Cup with ads that target whole new untapped areas of football fandom. Lola USA (created by Omnicom from a merger of 180 with adam&eve New York) is promoting Dove’s World Cup sponsorship with … The post World Cup, US-style: coffee breaks and skincare routines first appeared on More About Advertising.
Unlock deeper engagement with Rewarded Portals
Discover Rewarded Portals, an in‑game ad format that combines opt‑in engagement, immersive storytelling, and proven brand lift.
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Why Outdoor Advertising Is Effective in 2026
Outdoor advertising, especially billboards, has been a go-to for brand visibility for decades. But in today’s world, dominated by digital marketing, you might be asking: why is outdoor advertising effective in 2026? The answer is simple: OOH (out‑of‑home) isn’t just surviving—it’s evolving. Modern billboards are smarter, more measurable, and closely integrated with digital channels. For […] The post Why Outdoor Advertising Is Effective in 2026 appeared first on Penneco Outdoor Advertising.
I don’t want to sound like a tub-thumping zealot … but it’s time to ban ads for gambling | Emma Beddington
I’ve had it up to here with Danny Dyer’s commercials for Paddy Power. The UK needs to take a tip from Amsterdam and rein in its advertisers Amsterdam’s new ban on public advertisements for meat and fossil fuel products makes me wonder whether we should be more ban-happy with ads in the UK. There are plenty I want rid of: “See it, say it, sorted”, obviously, which refuses to die, and those LNER ads featuring a hideously perky puppet treating train travel like an excuse for a party (pipe down, Eleanor). Also up against the wall when I’m in charge:[...]
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
What’s Driving Global’s Push Into Video?
Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this Read More
Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […] The post Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech appeared first on AdExchanger.
