YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.
Nathan Pearce – Founder & CEO, Pearce Bespoke Franchising
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
Netflix Announces New Ad Tier Markets, Podcast and Vertical Video Inventory, and a Dog Show
Four years after the news broke that Netflix was to introduce ads to its streaming service, the SVOD giant has announced the expansion of its ad-supported tier into 15 new markets in 2027. At the company's fourth annual Upfront presentation, Netflix revealed that next year, the ads plan will be available in Austria, Belgium, Colombia, Read More
How CMOs Should Actually Think About ROI
The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]
Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising
Goodbye Rufus, hello Alexa for Shopping.
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Successful AI-driven advertising depends on more than just automation.
Upfronts Day Two: Dancing And Data
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.
MS NOW Reveals New Show Names Ahead of Debuts
The new weekday programs debut Monday, June 15.
Lola shows its comedic genes live on
Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG and former Lola owner MullenLowe. Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola’s Madrilenos. ‘Airplane’ for Axe (Lynx … The post Lola shows its comedic genes live on first appeared on More About Advertising.
