With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.
First-Party Data Is About More Than Retargeting And Audience Suppression
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […] The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.
Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […] The post Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply appeared first on AdExchanger.
Q2 Delivers Further Strong Growth for OOH Industry
Out of Home continues to deliver strong results for Q2 The post Q2 Delivers Further Strong Growth for OOH Industry first appeared on OOH TODAY.
Insights on Marketing’s Future From the Adweek Press Hour
The ideas, tensions, and trends shaping brands, culture, media, creativity, and business growth.
More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report
New survey finds that while Americans are using AI, they aren't opening up their wallets yet.
The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing
Plus, positioning media as the middle, not the end of your marketing process.
Journeys Unveils ‘Life on Loud’ Campaign for Back-to-School Season
The 'Life on Loud' campaign by Journeys reimagines the back-to-school experience as a vibrant expression of self-identity and creativity. Launching on July 14, the campaign emphasizes the idea of turning the return to school into an opportunity for personal expression. The narrative is driven by the...
QuikTrip Welcomes World Cup Fans with Vibrant OOH Campaign
QuikTrip has launched a new out-of-home (OOH) campaign titled 'Welcome In, World' coinciding with the FIFA World Cup. The campaign targets international fans visiting the United States, offering a warm welcome through QuikTrip’s signature in-store greeting. This initiative extends beyond the store e...
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […] The post Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? appeared first on AdExchanger.
