Cloud Forest is thrilled to welcome Producer and Director Max Kane, marking a key addition to the company’s growing leadership team. With a background spanning Business Affairs, Physical Production and Independent Filmmaking, Max brings a rare blend of operational fluency and creative instinct to Cloud Forest as it continues to scale its work across brand, commercial and corporate projects. In his role at Cloud Forest, he will work across creative development, production and post-production, writing scripts, directing fast-turn branded films, running shoots, coordinating editors, VFX artists and animators, and overseeing dozens of projects in post. “I’ve always been drawn to[...]

Marketing managers with tight budgets often have to build an engaged community from nothing.  Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this […] The post How to Build Brand Awareness When Nobody Knows You Exist appeared first on Blip Billboards.

Davina McCall, Mariella Frostrup, Zoe Ball and friends have brought menopause into the mainstream and even secured reduced NHS prescription costs for women at this life stage. But at the same time, they have made space for a whole industry of supplements and wellness brands that are making money off the back of women’s anxieties. … The post ASA’s AI sweep of social media reveals menopause rip-off first appeared on More About Advertising.

OpenAI is sunsetting its video generation tool Sora, and winding down its content partnership with Disney, according to multiple reports this morning. Following a flurry of product launches in recent years, the AI firm is reportedly refocusing its strategy on business and coding functions. The move comes ahead of a potential initial public offering (IPO) later Read More

Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.

Cultural moments don't just increase OOH traffic. They change who's in it —what happens to the audience composition when March Madness takes over? The post March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them first appeared on OOH TODAY.

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […] The post AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials appeared first on AdExchanger.

With brands like Under Armour and Dick's Sporting Goods running their own studios, brand entertainment is finally coming of age.

The appointment expands a years-long project-based relationship into a full-funnel partnership.