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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an […]
Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and 'super creators.'
At NewFronts, Meta Courts Madison Avenue Amid Legal and Layoff Woes
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.
Top performer VCCP tops UK billings table
Creative agency media billings don’t matter so much these days we’re constantly told but actually….they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a … The post Top performer VCCP tops UK billings table first appeared on More About Advertising.
State AGs Sue OneMain Financial Over Deceptive Loan Add-Ons
Last week, attorneys general from 13 states filed a federal lawsuit in the Southern District of New York against OneMain Financial (OneMain) and affiliated companies, alleging deceptive and unfair practices related to the sale of its loan “add-on” products. Led by New York Attorney General Letitia James, the multistate coalition asserts that OneMain’s practices violate...
Ad Tech’s Off-Broadway Debut
The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.
ProSiebenSat.1 Takes Multi-Platform Approach with New ‘Total Reach’ Focus
Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More
How to Build the Foundation for Data-Driven Media Operations
Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.
March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them
Cultural moments don't just increase OOH traffic. They change who's in it —what happens to the audience composition when March Madness takes over? The post March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them first appeared on OOH TODAY.
Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US
Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […] The post Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US appeared first on AdExchanger.
