A novel customer segment, the “Mass Affluent” (a step down from high net worth individuals) is promised free financial advice in return for signing up to a Barclays Premier account in VCCP’s new campaign for the bank. The idea is to cut through the rewards and perks policies of many banks and instead offer personalised …
The post Barclays Premier reassures the ‘mass affluent’ in new VCCP campaign first appeared on More About Advertising.
