Daktronics podcast Street Furniture Update with Lori Sieler, Project Manager, shares what street furniture is, what’s new, and how media owners can use it to expand digital advertising The post Street Furniture: What OOH Media Owners Should Know first appeared on OOH TODAY.

From World Cup to Watches--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Cannes can be a bit of a lottery. Work which cleans up at other award shows, barely makes a shortlist and work you’ve never seen before sweeps the board. You just never know. But here are two pieces of work which we think are well worthy of a prized Lion. Anthropic Claude: A Time and … The post (Not) Top Tips for Cannes: A&ETBWA’s Ant Nelson & Mike Sutherland first appeared on More About Advertising.

Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement firm System1 has upset the applecart rather by spurning the likes of Nike and Adidas for Aldi. Here’s their top scorer, from 2022. Beating the likes of this from Nike (many people’s favourite and an … The post Did Aldi really fashion a World Cup winner? System1 think so first appeared on More About Advertising.

Is advertising still a people business? Or is it, increasingly, a matter of herding unruly algorithms into some kind of order you can make money from – albeit around the edges? It’s that time of year when the bosses of the world’s biggest ad companies (some of whom are tech companies) gird their their loins … The post Ad holding bosses join search for people business missing in action first appeared on More About Advertising.

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.

RBC is putting a colourful spin on everyday banking with its latest campaign, Crochet, a whimsical new spot that explores how money shows up in the small moments that shape people's lives. Created by Battery, the campaign shifts the focus away from major financial milestones and instead highlights the everyday decisions, hobbies, and passions that influence how people think about money. At the heart of the story is a young artist whose love of crochet transforms the world around her into a vibrant handmade fantasy. As she carefully plans and creates, ordinary objects are reimagined through her craft. A record[...]

Wrangler Found the Main Stage The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Paddy Power is famed for its irreverent take on world events, and now they’re upping the ante by giving The post Ooh Ahh Adingra first appeared on OOH TODAY.