WPP Media Launches AI-Driven YouTube Tool ‘YouTube 5K’
WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.
The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI
Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out. The post The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI appeared first on The LOOMIS Agency.
Has Jeep cracked interminable advertorials – with humour?
Brands that overstay their welcome are worrying prominent, notably in never-ending advertorials currently infesting the UK’s cheap channels. You really want five minutes on DIY cremations or mind-numbingly tedious power tools? No wonder no-one watches the programmes, they can’t find them. If you really must, though, you could take a leaf out of Jeep’s book. … The post Has Jeep cracked interminable advertorials – with humour? first appeared on More About Advertising.
The Job That Broke Gucci Also Built Hermès
In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.
6 April Fools’ Day Brand Stunts That Almost Got Us
The best marketing pranks from Yahoo, Olipop, and more
April 1st – No Jokes! Stat of the Week
The gap between impression growth (27%) and reach growth (34%) reveals a critical point: not all impressions are created equal. The post April 1st – No Jokes! Stat of the Week first appeared on OOH TODAY.
Kalil & Co., Inc. to Attend IBO 2026
Kalil & Co, Inc. will be in attendance at the IBO 2026 Conference in New Orleans The post Kalil & Co., Inc. to Attend IBO 2026 first appeared on OOH TODAY.
News Outlets Share Coverage Plans for Historic Artemis II Launch
The historic launch will take place from the Kennedy Space Center in Florida.
Samsung Ads Launches TotalView for Tracking Reach Across Linear and Streaming TV
Samsung Ads, the advertising arm of Samsung's media business, has announced a new solution for advertisers seeking clarity into the performance of their TV campaigns. Launched today, TotalView provides a unified view of reach across linear and streaming, within the Samsung Smart TV ecosystem. In the context of ongoing fragmentation of viewing in TV environments, Read More
