Knock ’em On Their SaaS; Spotify Misses The Spot
Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes Keynes Digital Founder and CEO Dan Larkman at AdMonsters. Wall Street investors and venture capitalists jumped on the SaaS startup […] The post Knock ’em On Their SaaS; Spotify Misses The Spot appeared first on AdExchanger.
Week of July 21 Morning News Ratings: GMA Pulls Ahead of Today in Demo
The last time GMA won the demo was August 7, 2023.
Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs GalleryWeek in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs
Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs
In this week's Week in Charts: Reach's Piers North on AI's impact on search, ProSieben overtakes MFE in market cap, and buyers report mixed experiences with RMNs. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis
The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets, primarily in major cities. Curb isn’t the […] The post TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis appeared first on AdExchanger.
Fox Taps Bob O’Neil to Oversee Sales at Chicago and Milwaukee Stations
O’Neil has been the vp and general sales manager for WITI in Milwaukee since June 2024.
Too sexy for her jeans? Sydney Sweeney smashes woke ads
Emmy-nominated actress Sydney Sweeney has shown a talent for courting and then brushing off controversy. She’s a serious Hollywood player but she’s also an old-fashioned “bombshell” who doesn’t seem to mind too much when attention is focused on her body. As a result, she’s been celebrated by the right wing for her anti-woke attitudes as … The post Too sexy for her jeans? Sydney Sweeney smashes woke ads first appeared on More About Advertising.
Yaccarino Out, Rose In
Analyzing the two major exec moves that shook up the ad industry this summer.
Graphic Designer
The post Graphic Designer appeared first on The Denver Egotist.
Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV
Criteo's commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness in CTV.
UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year
Against a tough economic backdrop of high inflation, rising interest rates and tariff-related concerns, UK ad spend beat forecasts in Q1 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. Ad spend was up 8 percent YoY during the first three months of the year, 1.4 percent ahead of AA Read More
