Marketing Costs vs. ROI: How Dealerships Should Measure Success
This practical guide explores the relationship between marketing costs and return on investment, helping dealerships evaluate whether their marketing partner is delivering measurable business value relative to the investment. The post Marketing Costs vs. ROI: How Dealerships Should Measure Success appeared first on Stream Companies.
Video Budgets See Strongest Performance in Two Years in Latest IPA Bellwether
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, Read More
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
AI-powered marketing services now account for 87% of the French ad network's net revenue.
Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wren
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […] The post This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation appeared first on AdExchanger.
PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video
Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.
oOh!media expands Brisbane network with four large format digital billboards
oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards in Brisbane's Fortitude Valley, Toowong and Rocklea. The post oOh!media expands Brisbane network with four large format digital billboards first appeared on OOH TODAY.
Rice Krispies Unveils Surreal Escapism in ‘Treat Your Inner Child’
Rice Krispies Treats continues its 'Treat Your Inner Child' campaign with two new spots directed by Grayson Whitehurst. These ads expand on the original concept introduced in 2025, emphasizing the playful and escapist qualities associated with the brand. The campaign suggests that enjoying a Rice Kr...
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from June 11 through July 19 at FIFA Fan Festival™ Vancouver, the immersive experience inspires fans participating in 2026 World Cup festivities to further explore all the wonders British Columbia has to offer. Working with production company Wildfire Experiential + Events, who collaborated with Unit 9 Productions, Home Pitch surrounds an ordinary soccer pitch with a custom[...]
SAND Gives Paleontological Society a Brand Update
When the Association of Applied Paleontological Sciences, AAPS, decided to update their brand identity and logo, they tracked down Grant Sanders, founder of SAND for the assignment. Sanders explains why that was not easy. “AAPS Board member and college friend, Geoff Notkin got in touch while I was on my trip around the world and I was able to create a new logo for this established non-profit.” “The ideas were generated in the Galapagos Islands, refined in Mexico City and finalized in Japan, Sanders added. Each piece features custom created handwriting, stamps, photos and weathered typography for an authentic[...]
