Zenith wins Morrisons from WPP’s Wavemaker
Mixed news for WPP’s embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe’s Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP … The post Zenith wins Morrisons from WPP’s Wavemaker first appeared on More About Advertising.
London Calling: WOO 2026 Annual Congress
“After seven years of energetic globe-trotting since the formation of WOO in 2019 it will be timely to return to one of the traditional homes of the Out of Home industry The post London Calling: WOO 2026 Annual Congress first appeared on OOH TODAY.
The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers
The landscape of earned media has dramatically changed. As digital consumption patterns continue to evolve at a rapid pace, marketers must reassess their strategies for securing meaningful coverage in both traditional and new media. The playbook of relationship-based favors and mass pitching is over. Instead, a more value-driven and thoughtful approach has taken hold, prioritizing […] The post The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers appeared first on .
Kelsey Kushner Moves from Baltimore to Philadelphia
She'll also serve as a fill-in weekend anchor for Brenna Weick and Johnny Archer at WCAU
Joe Manganiello Joins NBCUniversal Local’s Clear the Shelters
He'll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide
FanDuel Sports Network Names Jim Keller Ad Sales Lead
Jim Keller will be responsible for leading the entire ad sales portfolio for FanDuel Sports Network.
Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy
Eyeo has a new head and a brand-new bag. On Monday, the ad blocking and filtering company, announced a change in leadership, with Frank Einecke stepping down as CEO after roughly three years in the role. Einecke, who will stay on as an advisor, is being replaced by Douglas de Jager, the founder and former […] The post Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy appeared first on AdExchanger.
MFE Sweetens ProSieben Offer in Push for International Consolidation
MFE-MediaForEurope, the Berlusconi-owned pan-European media holding company, this morning announced it has raised its takeover offer for ProsiebenSat.1. The increase comes after the ProSieben board recommended shareholders reject MFE's previous bid, which the German broadcaster called “inadequate from a financial perspective.” The media holding company, which is ProSieben's largest shareholder, has therefore upped the offer, Read More
Great Marketing Is Felt Before It’s Seen
We are not all the same, and we do not all experience the world in the same way.
Apple’s creepy cat changes the picture
Apple has mostly managed to stay on the right side of the privacy/fake news controversy but this new iPhone feature – where you can add/subtract/restore an element via your camera – may be seen by some as creepy. In this case a creepy cat. Would have been catnip for dictators wishing to rewrite history as … The post Apple’s creepy cat changes the picture first appeared on More About Advertising.
