How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post How Long Should a Billboard Campaign Run? Why 12 Months Delivers the Best ROI b first appeared on Billboard Media.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Balancing Brand Equity and Innovation in Automotive Advertising
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
How to Market With Gen Z, Not To Them
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy
Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
AI Slop Is Fooling Advertisers’ Verification Tools
Social media platforms remain at the forefront of the problem
Politico Rolls Out 5 New Energy Newsletters to Retain Subscribers
The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.
BBH hits a different note for Monzo
Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world. Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies … The post BBH hits a different note for Monzo first appeared on More About Advertising.
Protecting What Matters Most: Billboard Insurance
protecting your digital display...it’s not always a matter of if something will happen but when. The post Protecting What Matters Most: Billboard Insurance first appeared on OOH TODAY.
