What ACR Data Can (and Can’t) Do for Advertisers
As fragmentation across video services has obscured visibility into what consumers are watching on TV, ACR (automated content recognition) data has emerged as a valuable tool for buyers looking to reach audiences across CTV. A recent survey from LG Ad Solutions found that more than half of CTV buyers use ACR data for targeting, and Read More
Walmart and Target Have New CEOs, but Wildly Different Strategies
ADWEEK is keeping tabs on the big-box retailers' moves.
There’s no escaping Vodafone – even by leaving home
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in ‘Vodafone Together.’ Here’s one of them off to uni, only to be pestered constantly by calls from mother, granny, sister and heaven knows who else. Does she keep smiling? Implausibly yes. Sure no-one who authored … The post There’s no escaping Vodafone – even by leaving home first appeared on More About Advertising.
What The FTC’s Focus On Age Verification Means For Privacy
These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday, […] The post What The FTC’s Focus On Age Verification Means For Privacy appeared first on AdExchanger.
Fun campaigns for Super Bowl 60 and other new creative ads
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up [...] The post Fun campaigns for Super Bowl 60 and other new creative ads appeared first on Bhatnaturally.
Niecy Nash, Regan Aliyah, and Teyana Taylor Revive Jordan’s Iconic ‘Genie’ Ad
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
EXCLUSIVE: OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads
For some brands, ad testing starts as early as February 6.
Bob Iger Plans to Step Down as Disney CEO by Year’s End, Report Says
Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position on Dec. 31, before his contract ends, according to the Wall Street Journal.
Billboard Ad Sales —OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.
A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad
The commercial stars longtime brand partners Post Malone, Shane Gillis, and Peyton Manning.
