AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? appeared first on AdExchanger.
Meta Bets That Its Ad Machine Can Fund Its AI Dreams
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […] The post Meta Bets That Its Ad Machine Can Fund Its AI Dreams appeared first on AdExchanger.
AA/WARC: UK Ad spend up 11.4% in Q3 2025
Digital advertising growth helped boost UK advertising spend by 11.4% in Q3, according to the latest Advertising Association/WARC spending report. Growth for the whole year 2025 is expected to hit 10.1%, reaching £46.9 billion, and in 2026 a further 7.5% rise will take the total spend to £50 billion. Search (+14.9%) and online display (+14.3%) … The post AA/WARC: UK Ad spend up 11.4% in Q3 2025 first appeared on More About Advertising.
Atlas Obscura Turns First Annual Profit in 16-Year History
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
Super Bowl’s sh*ttiest ad is by adam&eveTBWA for Columbia
Some warped logic has been applied to this ad for Columbia sportswear. The brand is demonstrating its clothing’s ability to make the worst parts of nature palatable in an unusual way – by making unsavoury bear poo taste good in a new beer named Nature Calls. The beer was conceived by adam&eveTBWA and will be … The post Super Bowl’s sh*ttiest ad is by adam&eveTBWA for Columbia first appeared on More About Advertising.
Sky Media Launches AI Creative Toolkit for SMEs
Sky Media this morning announced the launch of a new AI-powered creative toolkit, designed to make it easier for small and medium-sized enterprises (SMEs) to make fit-for-TV ads. The launch comes amid a widespread push from broadcasters across the US and Europe to tap into more spend from smaller businesses, competing for budgets which would Read More
VCCP offers a solution to burnout in first work for DfE
If you’re a nurse, a bricklayer, an engineer, or an IT security whizz and you’re getting to the burnout stage, the Department for Education has the solution – re-energise your career by teaching your skills to the next generation. The “Give your skills new life” campaign is the first from VCCP since it won the … The post VCCP offers a solution to burnout in first work for DfE first appeared on More About Advertising.
For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not […] The post For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly appeared first on AdExchanger.
Coca-Cola Captures ‘All the Feels’ of Soccer Fans for World Cup 2026
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.
YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are questioned. According to the FT Google has sent a “cease and desist” lawyers letter to UK measurement group BARB and Kantar Media warning them off comparing YouTube viewership on TV with linear TV channels. YouTube … The post YouTube fights back against TV measurement first appeared on More About Advertising.
