How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield
Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that […] The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdExchanger.
Selling EVs Without Federal Credits: What Works Now
For years, federal EV tax credits carried real weight in a shopper’s buying decision. They softened price resistance and gave dealerships an easy place to start the conversation. Today, that support is gone, and EVs are being evaluated more like everything else on the lot. The post Selling EVs Without Federal Credits: What Works Now appeared first on Stream Companies.
Rocket and Redfin Want to Turn Strangers Into Neighbors
DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds […] The post Rocket and Redfin Want to Turn Strangers Into Neighbors appeared first on Adpulp.
Retargeting Has Found Its Way to the Chatbots
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
Week of Feb. 2 Cable News Ratings: Fox News Only Network to Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.
Criteo Says It’s Bullish On The Future, But The Market’s All Bears
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.
European Publishers File Antitrust Complaint Against Google’s AI Offerings
The European Publishers Council (EPC), a trade group which counts News UK, Axel Springer, The Guardian, Grupo Prisa, Bauer Media and Condé Nast among its members, has filed a complaint with the European Commission accusing Google of abusing its dominant position in the search engine market through its deployment of AI tools in the Google Read More
How Brands Build Big Game Momentum Through Data and Cultural Alignment
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
Stat of the Week: The Power of the “Regular”
When we think of advertising for entertainment destinations, we often focus on acquiring new customers. However, recent data suggests The post Stat of the Week: The Power of the “Regular” first appeared on OOH TODAY.
Warburtons shows value of staying power
Here’s the kind of epic you don’t usually come across in February – Billy Faithfull’s Joyful and Triumphant for Jonathan Warburton (yes, he’s in it again too) with Morgan Freeman as the baker celebrates 150 years in business. Starts off by being the now customary “Oh there’s a celeb here” and then gets quite serious … The post Warburtons shows value of staying power first appeared on More About Advertising.
