The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […] The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdExchanger.

Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer and able to do more than even established countries – like the UK. Tesco in the UK is worlds away in terms of inflated market value but with 30% or so of the grocery market … The post Tesco’s free fruit friendly giant hits the spot first appeared on More About Advertising.

Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […] The post AdMarketplace Is Piloting Performance Ads In AI Chat appeared first on AdExchanger.

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […] The post Ready, Set, Upfront appeared first on AdExchanger.

Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton. Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern heirlooms—blending timeless design with deeply personal storytelling. At the heart of the collection is customization. Each piece can be tailored with photos, names, initials, or monograms—allowing the wearer to carry their most cherished memories wherever they go. Available in both gold and silver (with optional[...]

Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.

As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world