Philly, Meet Your Guilty Pleasure The post The Best Billboard I Saw Today first appeared on OOH TODAY.

...NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post 11 OOH Employment Opportunities   —OOH Classifieds Today first appeared on OOH TODAY.

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an […] The post Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics appeared first on AdExchanger.

Fox News had total viewer gains in primetime, and CNN saw demo gains during total day.

Executives teased more in-store QSR delivery tie-ups in the coming months.

Netflix and FIFA partner for new game ahead of 2026 World Cup.

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million. […] The post IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window appeared first on AdExchanger.

Blue Moon's latest campaign centers around a whimsical take on its unique ingredient: a hint of Valencia orange peel. In collaboration with comedian Colin Jost and his production company No Notes, Blue Moon revives its talking orange characters in a new advertisement titled 'Father-Son Talk.' The ca...