Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with the Roy Castle Foundation ‘Smoking in Three Easy Steps’ poster from Cheetham Bell, Manchester where Tom created smoke rings with real cigarettes, which were then shot and adapted to create the headline. Next came two brilliant campaigns - milk bottle and Santa - for the[...]

Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the age of 41, the Portuguese footballing legend has just scored his first ever goal in the knockout stages of the World Cup. The campaign is by New York indie Flower Shop. Alongside scenes from Ronaldo’s … The post Ronaldo is the perfect pitch man for Whoop’s longevity play first appeared on More About Advertising.

Uncommon Creative Studio, now part of Havas, has spread its wings to the US, in this case Philadelphia, the home of client La Colombe coffee. And it’s launching ‘Must Be The Coffee’ with one of those slices of Americana, that were all the rage ten years or so ago. The apogee probably being Wieden+Kennedy’s ‘Imported … The post MAA Ad of the Week: Uncommon for La Colombe coffee first appeared on More About Advertising.

WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us. This is what Enterprise … The post WPP launches Enterprise Solutions – in Nerdish first appeared on More About Advertising.

Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.

promote a new digital campaign we just finished putting together celebrating America’s 250th The post Celebrating America’s 250th—New UNITY PSA first appeared on OOH TODAY.

Fox News was the only network with primetime growth in total viewers and the demo.

Building More Than Billboards The post The Best Reflection I Saw Today first appeared on OOH TODAY.

Opill, known as America's first over-the-counter daily birth control pill, has introduced a new campaign titled 'As Easy As Opill.' This initiative emphasizes the brand's commitment to broadening access to birth control without the need for prescriptions, appointments, or insurance. Developed in col...

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […] The post Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman appeared first on AdExchanger.