Did Science Fiction Predict the Future of Moving OOH?
What would happen to Moving OOH when we use autonomous vehicles? The post Did Science Fiction Predict the Future of Moving OOH? first appeared on OOH TODAY.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Nike to McDonald’s
McDonald’s, Nike, Apple, Calvin Klein, Lego, and more are behind the week’s most notable ads.
Agencies Race to Snap Up Amazon and Walmart Specialists
Podean, Harvest Group, and EVOQ Group look for scale.
MAA Ad of the Week: Apple takes aim at Google Chrome
The kickback against the nosey Tech Bros (notably Meta and Google) is growing apace, the recent example of a Meta critic being prevented from even speaking at a UK literary festival is a true horror story of what happens when a bunch of amoral tech ignoramuses and their lawyers get to work. Apple is plugging … The post MAA Ad of the Week: Apple takes aim at Google Chrome first appeared on More About Advertising.
Nike goes for World Cup spontaneity (in the biggest production so far)
It just had top be an epic from Nike for the World Cup and it is – even more footballers than everyone else (it’s six minutes as they all need their moments) plus Ted Lasso’s dimmest of managers and Eric Cantona following his trawler in the unlikely environs of Croydon (but he’s funny.) The point … The post Nike goes for World Cup spontaneity (in the biggest production so far) first appeared on More About Advertising.
Why a donation to MAA now helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.
Humor and Heritage: Week of June 5th
Morgan & Morgan, Blue Moon, BAND-AID, Publix, and more
Morgan & Morgan’s New Ads Use Humor to Highlight Legal Expertise
Morgan & Morgan has launched new installments of its national campaigns 'You Wouldn't' and 'Power Move.' The 'You Wouldn't' spot features a humorous scenario where a mechanic performs brain surgery, emphasizing the importance of choosing the right professional for serious tasks, akin to selecting th...
SPARK and Visit Lauderdale Bring Florida’s Emerald Shores to NYC
High-impact campaign blankets ... the iconic Westfield World Trade Center Oculus, turning Lower Manhattan's busiest transit corridor into The post SPARK and Visit Lauderdale Bring Florida’s Emerald Shores to NYC first appeared on OOH TODAY.
“This Is What We Do” —Reframing Cancer Survivorship
The campaign is now live ahead of National Cancer Survivors Day on June 7, rolling out across TV, streaming, social, audio, print, OOH The post “This Is What We Do” —Reframing Cancer Survivorship first appeared on OOH TODAY.
