And the evening ratings for the week of June 22.

July 4th is a reminder that marketing can't manufacture authenticity.

B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More

When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual Read More

Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More

The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.

It’s a golden era for creatives, and trust remains the biggest non-negotiable.

Step into a true best of Cannes Lions event.

Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.

This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]