Episode 114 – Axel Chaldecott
Visuals: https://getbehindthebillboard.com/episode-114-axel-chaldecott Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker. Axel spent nearly four decades in the industry, creating and overseeing some of the most iconic campaigns this country has ever seen. Ronseal: ‘Does exactly what it says on the tin’ AA: ‘The fourth emergency service’ Pot Noodle: ‘The slag of all snacks’ ‘You Know When You've Been Tango'd’ These were just some of the campaigns from Howell Henry Chaldecott Lury (HHCL), the agency Axel co-founded in 1987, which went on to become ‘Agency of the Decade’ as voted by Campaign[...]
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