Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
The Best Ads of Super Bowl 60, Picked By People Who Make Ads For a Living
Here's what resonated with the people who make ads for a living.
Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
BBDO Wins Super Bowl 60 With Most Ads In The Big Game
Omnicom network takes the cake after absorbing FCB.
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
Super Bowl: Bad Bunny, the ads and everything but the football – as it happened
The biggest US sports night of the year has also seen recent Grammy winner Bad Bunny invite a host of A-list guests for an extravagant half-time performance Bad Bunny’s Super Bowl half-time show review – a thrilling ode to Boricua joy Super Bowl LX: Relentless Seahawks pummel Patriots to claim their second title We’re drifting dangerously close to the football here, but the teams are taking the field with the now-traditional blessing of some celebrity fans. First up, longtime Seattle Seahawks diehard Chris Pratt, who introduces his hometown team with his young son. As a procession of Super Bowl MVPs[...]
Linear TV is “Getting Battered by Video Every Single Time” on ROI – Buy-Side View with Bicycle’s Dylan Pritchard
Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle. In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More
It’s to be WPP Creative at last – although brands remain
WPP is finally biting the bullet and bringing its three main creative agency brands under one banner – WPP Creative. It has already combined its media agencies in WPP Media and also formed WPP Production. The move was reportedly decided at a meeting in New York last week although plans could still change. New CEO … The post It’s to be WPP Creative at last – although brands remain first appeared on More About Advertising.
What To Get Your Girlfriend For Valentine’s Day: 25+ Sweet Gift Ideas That Avoid The Obvious
Romantic. Practical. Just plain cute. Whatever she's into, we have a spot-on gift idea for that. Sure, any everyday product that comes in pink or red technically counts as a Valentine's Day gift. But not every pink or red item is automatically a good Valentine's Day gift. When looking for a memorable Valentine's Day gift for your girlfriend, that's rule …
GLP-1 Brands Enter Their Super Bowl Era
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]
