Some advertising creatives thought the ad was funny and playful, others were left unsatisfied

Blue Square Alliance speaks out about antisemitism directly, but the plot line is lacking.

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.

New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations The Seahawks and the Patriots aren’t the only ones gearing up for a fight. AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.

Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude [...] The post Best new creative ads: AI brand wars, Waitrose, iPhone for Chinese New Year & more appeared first on Bhatnaturally.

Disinformation research group says the FTC ordered it and IAS to hand over business records.

The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time. 

...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.

Four titles had over a billion viewing minutes