For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […] The post For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception appeared first on AdExchanger.
Episode 103 – Katie DiNardo & Kelley Barrett
Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York. Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to fame has continued at pace ever since, being included in both AdAge's "Creatives to Watch " and Adweek's "Creative 100" lists from 2025. We started our chat with British Airways, which was most apt as we flew out on BA, and for the week were Englishmen in New[...]
Week of Jan. 26 Morning News Ratings: Today Stays in First
Today and GMA saw week-to-week growth in both measured categories.
Week in Review: UK Minister Floats BBC/Channel 4 Merger, NYT Eyes Up Linear TV News Audiences, and ITV Expands YouTube Sales to Banijay
In this week's Week in Review: a UK minister floats the idea of merging the BBC and Channel 4, the New York Times sees and opportunity to win audiences from TV news, and ITV signs a deal to represent Banijay content on YouTube. Top Stories UK Minister Floats BBC/Channel 4 Merger As the UK government Read More
The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.
How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube's strategy to blitz the Big Game with surrounding content.
From Print to Performance: The Evolution of Advertising Agencies in Pune
Once fondly called the Pensioner’s Paradise, Pune, in recent years, has shed its laid-back image. Today, it has morphed into a bustling IT hub, a hot manufacturing center, and a happening real estate market. The city’s skyline has transformed a lot in recent years. Quintessential homes are now replaced by modern skyscrapers! However, along with… Read More »From Print to Performance: The Evolution of Advertising Agencies in Pune The post From Print to Performance: The Evolution of Advertising Agencies in Pune appeared first on Prajapati Advertising.
Autumn leaves with roads within / Tronc commun?
THE ORIGINAL? BMW Motorrad– 2024 « Tombez amoureux de l’automne » Click the image to enlarge Agency : Serviceplan (France) LESS ORIGINAL Suzuki « All Grip » – 2025 « Pour toujours adhérer à vos aventures! » Click the image to enlarge Agency : Hobbynote Syneido (France)
The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices
Outdoor Advertising in 2026 continues to prove its relevance despite the dominance of digital-first marketing strategies. Digital-first strategies may dominate marketing conversations, yet they do not eliminate the importance of physical visibility. In 2026, outdoor advertising remains one of the most reliable channels for building brand presence, trust, and long-term recognition at scale. Outdoor […] The post The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices appeared first on The Perfect Media Group.
