Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.

By |April 27th, 2026|Categories: News|Comments Off on Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

Miami -Ad Sales AE —OOH Classifieds Today

...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Miami -Ad Sales AE —OOH Classifieds Today first appeared on OOH TODAY.

By |April 27th, 2026|Categories: News|Comments Off on Miami -Ad Sales AE —OOH Classifieds Today

OAAA 2026 OOH Media Conference Unveils New Speakers

Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media ...May 11–13 in Dallas The post OAAA 2026 OOH Media Conference Unveils New Speakers first appeared on OOH TODAY.

By |April 27th, 2026|Categories: News|Comments Off on OAAA 2026 OOH Media Conference Unveils New Speakers

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.

By |April 26th, 2026|Categories: News|Comments Off on Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners: BEST IN SHOW Music Maker Giving Campaign CampaignNowhere … The post Rockie Awards – The Winners first appeared on Idaho Ad Agencies.

By |April 26th, 2026|Categories: News|Comments Off on Rockie Awards – The Winners

Thinkingbox Hires Cam Boyd to Bolster Creative Leadership

Brief to built agency Thinkingbox has welcomed award-winning creative leader Cam Boyd as Executive Creative Director. A fixture of the Toronto advertising community for decades, Boyd joins from Monks, where he served as a Global ECD, stepping into a role to reinforce Thinkingbox’s creative leadership as the agency continues to see double-digit growth. Boyd brings a combination of conceptual rigor and entrepreneurial instinct honed across some of the industry's most respected shops, including GUT Toronto, john st., McCann Canada, TAXI and Leo Burnett Toronto as well as his own independent venture, Saint Bernard. His work has been recognized at virtually every major[...]

By |April 26th, 2026|Categories: News|Comments Off on Thinkingbox Hires Cam Boyd to Bolster Creative Leadership

Boston Pizza Calls in The Hockey Gods to End Canada’s 32-Year Playoff Drought

For more than three decades, Canadian hockey fans have been waiting. This playoff season, Boston Pizza is done leaving it to chance. Introducing The Hockey Gods, a new campaign by Mekanism built on a simple idea: if nothing else has worked to help bring the cup back to Canada, it might be time for divine intervention. The campaign imagines the Hockey Gods descending to Boston Pizza to watch the playoffs alongside fans and, hopefully, tip the balance back in Canada’s favour. That’s “favour” with a “u”.  The comedic campaign launches with a 30-second spot that introduces the idea of the[...]

By |April 26th, 2026|Categories: News|Comments Off on Boston Pizza Calls in The Hockey Gods to End Canada’s 32-Year Playoff Drought

Nissan Launches “Happy Chaos” Campaign for 2026 Rogue

> Nissan celebrates the unpredictable moments that define family road trips with "Happy Chaos," a new campaign for the 2026 Rogue directed by ROOS of Greenpoint Pictures, in collaboration with creative advertising agency, TBWAChiatDay. The film transforms the noise and disorder of a packed car into something cinematic. The 2026 Nissan Rogue shows off its capability via unexpected detours, spontaneous laughter, and creative problem-solving. Through layered sound design that evolves from raw cacophony to refined harmony, ROOS creates a portrait of modern, messy, unpredictable family life on the move. It's noisy, it's bumpy and you wouldn't change it for the[...]

By |April 26th, 2026|Categories: News|Comments Off on Nissan Launches “Happy Chaos” Campaign for 2026 Rogue
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