Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in the effort, we’ve been acknowledged for our innovation in the Ad Tech ... The post 7 Years of VDO.AI: Journey and Future Plans appeared first on VDO.AI Blogs.

Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The “Gravy Drip” collection is another absurdist instalment in the KFC/Mother story. It’s a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine. Phoebe Syms, brand … The post Mother London is back on the gravy train with KFC first appeared on More About Advertising.

Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He’s been pouring Stella Artois for his mates in a recent … The post Now Beckham is playing for Nespresso first appeared on More About Advertising.

The Price of Milk will have its world premiere at the 2025 Tribeca Festival.

Mashburn Outdoor announced the acquisition of Outdoor Advertising Assets in Alabama, Tennessee, and Georgia from New South Outdoor. The transaction included 39 digital and 117 static The post Mashburn Outdoor Acquires 156 Displays from New South Outdoor first appeared on OOH TODAY.

As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don’t rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground’s new effort for Beats by Dre featuring Cole (‘Cold’) Palmer gliding across the ice is … The post MAA Ad of the Week: Beats by Dre from Homeground first appeared on More About Advertising.

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Across these three unique events, one insight rang true: DOOH has matured into an active, intelligent, and essential part of the modern media mix. The post DOOH is Elevating Across Many Verticals first appeared on OOH TODAY.

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty, and user acquisition strategies. These businesses excel at building a strong online presence and keeping players coming back. But what exactly do online casinos do right when it comes to marketing? And more importantly, what … The post What online casinos get right in marketing and what every business can learn first appeared on More About Advertising.

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work … The post We Are Social’s Jim Coleman: My Top Tips for Cannes first appeared on More About Advertising.