5 Marketer Moves to Know This Week: Knix, Bayer, and More
A weekly roundup of the biggest U.S. and global marketing leadership appointments.
Week in Review: McLachlan Leaves ITV, European Publishers Seek £550 Million in Damages From Google, and Berenberg Gets Bullish on Holdcos
In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from Read More
Fox’s full-screen ads during World Cup hydration breaks cause dismay in US: ‘Absolute nonsense’
Breaks have been added at World Cup for player safety Fox missed small amount of action during break Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts. Fifa introduced the three-minute breaks for the World Cup amid fears that players could struggle in the heat of North America this summer. The breaks take place once each half in every match, regardless of temperature.
Not Coming to a Retailer Near You – Surveillance Pricing Faces Its Latest Legislative Hurdle
On June 4, 2026, the New York legislature passed the One Fair Price Act. If signed into law by Governor Kathy Hochul, the One Fair Price Act would ban surveillance pricing in New York and prohibit the use of consumers’ personal data to set individualized, algorithmically determined prices. This would ensure all individuals are charged the same price for the same product. It would also require disclosure of any use of automated pricing systems. The One Fair Price Act does not affect discounts and loyalty programs and explicitly allows discounts, including loyalty programs, coupons, subscription pricing, and standard promotions, including[...]
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.
MAA Ad of the Week: Irn Bru from Lucky Generals
Early leader in the World Cup ad stakes seems to be this effort for Irn Bru by Lucky Generals. System1 scored it 5.9, in reality its highest score, suggesting the ad wows audiences, drives sales and cures cancer. As is now expected it highlights the seeming psychosis that affects these island nations when big football … The post MAA Ad of the Week: Irn Bru from Lucky Generals first appeared on More About Advertising.
Hornby’s Got Talent – for more than advertising
You never quite expected Jeremy Clarkson to have the nation in tears – tears of rage maybe – but the motoring hack/columnist turned farmer and beer producer, is surfing a tide of emotion with his Hawkstone Farmers Choir (named after the beer) breathing some much-needed new life into ITV’s Britain’s got Talent talent show. Here’s … The post Hornby’s Got Talent – for more than advertising first appeared on More About Advertising.
New WPP group CSO Baiju Shah shows direction of travel
WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client … The post New WPP group CSO Baiju Shah shows direction of travel first appeared on More About Advertising.
