Stop Marketing Like the Brand You Envy
Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […] The post Understanding MCP, The ‘Universal Adapter’ For AI In Advertising appeared first on AdExchanger.
ShowHeroes Boosts German Publisher Network and Programmatic Capabilities with Traffective Acquisition
Left to right: Frederick Himperich, Managing Director of Traffective, Ilhan Zengin, CEO of ShowHeroes, and Matthias Greiner, Head of Publisher at Traffective. ShowHeroes, a Berlin-based ad tech business specialising in CTV and video advertising solutions, this morning announced it has acquired fellow German ad tech outfit Traffective for an undisclosed fee. ShowHeroes says Read More
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales
Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting. The post AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales appeared first on AdExchanger.
M&C CEO Al-Qassab out as agency group rings the changes
There must be something in the water at M&C Saatchi as its management is undergoing yet another upheaval with CEO Zaid Al-Qassab leaving after less than two years with non-executive chair Heather Rabbatts (whose background is law and local government) taking over temporarily. Also noteworthy is the return of top shareholder Vin Murria to the … The post M&C CEO Al-Qassab out as agency group rings the changes first appeared on More About Advertising.
Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachet
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
The OBIEs vs. The Nobies
"... I’ve got some thoughts on your post regarding bringing the OBIEs as a stand-alone. Let’s start with a couple of facts. Let's remember what we’re elevating..." The post The OBIEs vs. The Nobies first appeared on OOH TODAY.
The Best Billboard I Saw Today Pt. 1
The G-Real Series: No Artificial Moves The post The Best Billboard I Saw Today Pt. 1 first appeared on OOH TODAY.
Brands All The Way Down; The Kalshi Kids Aren’t Alright
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.
When Will AI Beat Humans at Office Work? (The OWCI Index)
Introducing the Office Work Capability Index (OWCI) and what it suggests about when AI may match or surpass humans on office work at advertising agencies.
