Week in Charts: Netflix’s Greg Peters on the Impact of Paramount’s WBD Takeover, Teads “Walks Away From” Low-Quality Inventory Revenues, and The Trade Desk Stock Jumps on OpenAI Partnership Reports GalleryWeek in Charts: Netflix’s Greg Peters on the Impact of Paramount’s WBD Takeover, Teads “Walks Away From” Low-Quality Inventory Revenues, and The Trade Desk Stock Jumps on OpenAI Partnership Reports
Week in Charts: Netflix’s Greg Peters on the Impact of Paramount’s WBD Takeover, Teads “Walks Away From” Low-Quality Inventory Revenues, and The Trade Desk Stock Jumps on OpenAI Partnership Reports
In this week's Week in Charts, Netflix's Greg Peters on the impact of Paramount's WBD takeover, Teads "walks away from" low-quality inventory revenues, and The Trade Desk stock jumps on OpenAI partnership reports. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Read More
How Programmatic – And AI – Took Over The 2026 Winter Olympics
NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – Took Over The 2026 Winter Olympics appeared first on AdExchanger.
An Irish Comedian Turned the Big Arch Launch into a Global Burger War
A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.
Money Moves: How Credit Karma Uses AI to Power Smarter Financial Decisions
Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.
Dakota Johnson Enters Calvin Klein’s Advertising Canon
The star joins a lineup of campaign icons in the label’s 'sensual' Spring ’26 underwear and denim push.
OOH Best Creative Last Week Today
From Breaks to Brooks, Delivery to Disney--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.
How Blogs Boost SEO: 3X More Traffic & Higher Rankings
Websites publishing 16+ blog posts per month get over three times the organic traffic compared to fewer updates. Yet many small service business owners struggle to see how blogging actually... The post How Blogs Boost SEO: 3X More Traffic & Higher Rankings appeared first on PGN Agency.
Making People Look Up Again
Billboard advertising still being recognized and playing a vital role. despite a digital dominated market. And how OOH creates customer trust. The post Making People Look Up Again first appeared on Billboard Media.
