Agentic AI is redefining how marketers approach reporting and campaign analysis. When marketers talk about reporting, the conversation usually focuses on speed. Modern AdTech has given marketers more data than ever before, but it hasn’t made reporting any easier. As platforms transform, so has their complexity, creating fragmented workflows, difficult-to-navigate dashboards and manual reporting processes […]

Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion, or $13.60 a share […] The post Nielsen Is Acquiring DoubleVerify For $2.15 Billion appeared first on AdExchanger.

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first on AdExchanger.

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear And Streaming appeared first on AdExchanger.

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Most small business owners start with the same instinct when choosing a billboard location:Pick the biggest board, on the busiest road, in the spot that looks the most impressive.That can work. But the best billboard location is not always the biggest, busiest, or closest to your business. The best location is the one your customers […] The post How to Choose Billboard Locations That Reach the Right Customers appeared first on Blip Billboards.