1st-Party Data Is Driving Down Your Street
First-Party Data Is Driving Down Your Street By Aubrey Lundgren | Lime Media Every marketing team in the country is having the same conversation right now. Third-party cookies are disappearing. Digital targeting is getting harder and more expensive. Audiences are fragmenting across platforms that are increasingly reluctant to share data. And the pressure to find […] The post 1st-Party Data Is Driving Down Your Street first appeared on OOH TODAY.
5 New Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Daktronics Introduces “The Whale”
“The Whale” measures 9 meters high by 38 meters wide and features 10-millimeter pixel spacing. The post Daktronics Introduces “The Whale” first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where the Crowd Goes, Truly Follows The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Virginia Is Not For Precise Geolocation Data Lovers
Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends […] The post Virginia Is Not For Precise Geolocation Data Lovers appeared first on AdExchanger.
The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required […] The post The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess appeared first on AdExchanger.
Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.
WOO Announces Individual, Creative, Sustainability and Technical Innovation Awards
the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress The post WOO Announces Individual, Creative, Sustainability and Technical Innovation Awards first appeared on OOH TODAY.
The Design of Sports: —6 Trends shaping in-person sports experiences
Maps How Major Venues and Brands Are Designing In-Person Experiences That Prioritize Cellphone Cameras and Accessibility The post The Design of Sports: —6 Trends shaping in-person sports experiences first appeared on OOH TODAY.
Ikea appoints VCCP to take over creative duties from Mother
After a final round of pitches against Omnicom’s Adam & Eve TBWA and WPP’s VML, VCCP’s formidable new business team have yet scored another big victory – Ikea UK & Ireland’s creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and … The post Ikea appoints VCCP to take over creative duties from Mother first appeared on More About Advertising.
