We did some quick reconnaissance coming out of last week’s Indie Billboard Conference. After calls with a wide cross‑section of The post OOH Words on the Street Today —”No Becky. No Bueno!” first appeared on OOH TODAY.

strategic tuck-in acquisition expands Adams' footprint in the Northeast and builds on the more than 600 billboard faces the company already owns and operates The post Adams Outdoor Advertising Acquires 15 Billboard Assets first appeared on OOH TODAY.

Highway to Connection The post The Best Billboard I Saw Today first appeared on OOH TODAY.

The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and efficiency. Publishers are told that eliminating hops will restore the value of their environments. Most CTV impressions flow through distribution […] The post The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher appeared first on AdExchanger.

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint customers access via Pacvue and Skai. Likewise, affiliate rivals Rakuten and Impact announced a major strategic partnership last week.  An […] The post AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch? appeared first on AdExchanger.

If you’re a CMO, marketing manager, or local advertiser trying to decide between digital vs static billboards, you’re not alone. The conversation around digital billboard vs traditional billboard advertising has only intensified in 2026. Digital screens are everywhere. Programmatic buying is growing. Data tracking is more advanced than ever. But static billboard advertising hasn’t disappeared […] The post Digital vs Static Billboards: Which Is Better for Your Audience? appeared first on Penneco Outdoor Advertising.

If you’ve ever wondered “how much does a billboard cost,” you’re not alone. Most first-time advertisers either overestimate the price and assume billboards are only for national brands… or underestimate the true investment and miss key budget pieces like production or installation. The truth? Billboard advertising cost isn’t one number. It’s a combination of production, […] The post How Much Does a Billboard Cost in 2026? appeared first on Penneco Outdoor Advertising.

WPP accused of breaching its climate policy after report reveals firm linked to twice as much oil advertising as US rivals A British advertising conglomerate has helped the oil companies ExxonMobil, Chevron, Shell and BP spend an estimated $1bn (£740m) on adverts in the US since the 2015 Paris agreement to tackle the climate crisis, a report shows. London-based WPP was the leading advertising group serving the US’s oil industry over the past decade, according to analysis by the climate investigations platform DeSmog. The figure is nearly twice the respective amounts linked to its US rivals Omnicom and Interpublic Group[...]

Campaigners hit out at striker’s role in ‘Let It Pour’ video ‘He is a great hero for many young people’ Erling Haaland’s collaboration with a leading American beer brand has caused a backlash in his native Norway, where alcohol advertising is banned. World Cup sponsors Budweiser’s hiring of the Manchester City and Norway striker to help launch its “Let It Pour” promotional video together with the former Liverpool manager Jürgen Klopp has led to criticism from campaigning groups, who described Haaland’s commercial deal in the buildup to this summer’s tournament as “tragic”.