If you don’t defend your rights, someone else will redefine them for you. ...before OOH was invited back into national media plans, the OAAA existed for one overriding purpose:.. The post WHEN OAAA FOUGHT THE FEDS first appeared on OOH TODAY.

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in New York Law Journal entitled “Your AI Made a Great Ad. Your Lawyer Has Questions.” In the article, Andy and Morgan discuss how advertisers can leverage AI-generated marketing content responsibly while navigating evolving state and federal regulations.

THE ORIGINAL? Walt Disney World – 2019 Click on the image to enlarge Source : Adsoftheworld Agency : Yellow Shoes Orlando (USA) LESS ORIGINAL Inverso – 2025 « Game Over » Via : Adsoftheworld Ag : Fiasco (Peru) LESS ORIGINAL Royal Ontario Museum ROM – 2026 Click on the image to enlarge Source : LBB Online Agency : Courage, […]

CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'

Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer.  Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius.  Since placing billions in advertising across markets, […] The post Why a 5-Mile Reach Beats a 5-State Spread appeared first on Blip Billboards.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […] The post Advertisers Should Think Of Video Holistically. Consumers Already Do. appeared first on AdExchanger.

Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying The junk food ad ban intended to curb childhood obesity will affect only 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told. The government has hailed the ban on advertising foods high in fat, salt and sugar before 9pm on TV and completely online, which came into force on 5 January, as a decisive and world-leading move that will remove 7.2bn calories from UK children’s diets every year.

Source: Movia first class The benefits of airport lounge advertising extend well beyond visibility. In today’s fragmented media landscape, brands are not simply searching for impressions — they are searching for influence. Airport lounges offer a rare convergence of high-value audiences, extended dwell time, and premium environmental context that few other advertising environments can replicate. […] The post Airport Lounge Advertising Benefits: Reaching High-Value Travellers appeared first on .