Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and […] The post App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era appeared first on AdExchanger.

The French group's annual 'Wishes' film reflects on its legacy.

the industry’s first fully interactive, mobile-enabled game deployable across LED trucks, LED bikes, and virtually any digital screen. ... the game establishes a new global benchmark for experiential out-of-home (OOH) advertising The post LED Truck Media Launches Industry-First OOH MEDIA Spin & Win Experiential Game Across Mobile Digital Billboards, Bikes, and Digital Screens first appeared on OOH TODAY.

IAB's agenda for ALM 2026 includes Kevin Bacon, Nissan US CMO Allyson Witherspoon, and Bozoma Saint John.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, was featured in the Financier Worldwide POWER PLAYERS: Advertising & Marketing 2025 - Distinguished Advisers report. The report includes a Q&A with Andy wherein he discusses some of the standout moments in his career, the importance of mentoring younger colleagues and the values that he believes are essential for building strong and trusting relationships with clients.

Smart restaurant marketers need to make disciplined choices about how they show up for 2026. Embrace these 3 Truths to make it a banger year. The post What Smart Restaurant Marketers Will Do to Win in 2026 appeared first on The LOOMIS Agency.

Content creators require copious space for all the data they produce. More space than their devices can handle. That’s why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to […] The post Sandisk Offers Content Creators the “Space to Hold More” appeared first on Adpulp.

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full-time on Fizz, an (optionally) anonymous social media platform they co-founded in 2021 […] The post New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students appeared first on AdExchanger.

More than 60 percent of all website traffic in the US now comes from mobile devices, yet many American small businesses still overlook the basics of good web design. A... The post 7 Common Website Mistakes Small Business Owners Make appeared first on PGN Agency.