The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media […] The post The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand appeared first on AdExchanger.
Industry Coalition Ushers in Age of Agent-to-Agent Trading with Ad Context Protocol Launch
An industry coalition of ad tech businesses, media businesses, and buy-side companies have today launched 'Ad Context Protocol' (AdCP), a new open standard for agentic advertising infrastructure. The protocol sets standards for the ways in which different AI agents communicate with advertising platforms, and with each other, when buying and selling ad inventory. It's designed Read More
ADWEEK Reveals 2025 Experiential Awards Shortlist
This year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.
Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.
Three Questions Every CMO Should Be Ready To Answer For Their CFO
In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure […] The post Three Questions Every CMO Should Be Ready To Answer For Their CFO appeared first on AdExchanger.
Cadbury Heroes campaign is System1’s all-time outdoor winner
Are these the most effective outdoor ads? Cadbury’s Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show … The post Cadbury Heroes campaign is System1’s all-time outdoor winner first appeared on More About Advertising.
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Jim Benton
2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy
Walmart, Etsy, and Shopify are signing big deals with OpenAI.
Times Square Takeover for World Mental Health Day
Liz Rave, “Times Square has always been a stage for cultural moments, and today is about using our powerful medium to put well-being front and center, The post Times Square Takeover for World Mental Health Day first appeared on OOH TODAY.
The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
