The FIFA World Cup is one of the few global events that consistently captures mass attention, emotional investment, and collective participation. As anticipation builds toward FIFA World Cup 2026, brands in Singapore are already exploring how to translate tournament fever into meaningful brand impact, not just visibility, but memorability. As brands begin planning their FIFA […] The post Turning FIFA World Cup 2026 Fever into Brand Impact with OOH in Singapore appeared first on The Perfect Media Group.

See how Microsoft’s Publisher Content Marketplace supports transparent licensing, sustainable publisher revenue, and higher-quality AI experiences.

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a […] The post The MRC Wants Ad Tech To Get Honest About How Auctions Really Work appeared first on AdExchanger.

French agency holding company Publicis Groupe released its full-year earnings this morning, once again delivering healthy year-on-year organic growth. The company had a strong end to the year, with Q4 organic growth reaching 5.9 percent, bringing full-year growth up to 5.6 percent — above Publicis's previous guidance of between 5.0 and 5.5 percent. There were Read More

Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables. The post Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl appeared first on AdExchanger.

source: geckoboard Why Measurement Matters in Modern OOHIn today’s marketing landscape, advertisers expect greater accountability from every media channel they invest in. Beyond simply placing ads in visible locations, brands want clear evidence that their campaigns are being delivered as planned and reaching the audiences they intend to reach. This growing demand for transparency has […] The post Mobile Billboard Measurement vs Traditional OOH appeared first on .

No one remembers Gablinger's, but nearly 60 years later, Michelob Ultra is the country's No. 1 beer.

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