Sujata Mixer Grinders Strengthens Brand Visibility with Landmark OOH Campaign on DND Flyway
This festive season, Sujata Mixer Grinders, one of India’s most trusted kitchen appliance brands, has...
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […] The post Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV appeared first on Ad Tech Daily.
EXCLUSIVE: Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’
The startup’s platform helps brands deploy specialized agents to guide discovery, deliver smarter loyalty offers, and stay visible on ChatGPT, Gemini, and other AI systems.
Streaming Overtakes Linear TV in Germany with Smartphones Leading the Charge
The migration of viewers from linear TV to streaming is a global phenomenon, but in some markets the transition is occuring faster than others. In Germany, a new report from digital trade association Bitkom has found that the proportion of German adults who watch streaming services (87 percent) has overtaken those who watch linear TV Read More
Festival Billboard Advertising | Reaching Crowds at the Season’s Biggest Events
Late summer is packed with music festivals, county fairs, and cultural celebrations. These events attract thousands of attendees—many of whom are traveling in from surrounding areas and spending money on food, entertainment, and shopping. For brands looking to connect with large, engaged audiences, festival billboard advertising offers an unbeatable way to be seen before, during, […]
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […] The post Addressing Addressability, With ID5 CEO Mathieu Roche appeared first on AdExchanger.
Lego conjures up an unholy mess
Lego is inviting us to “Rebuild the World’ with its video games, created in-house and starring actor Tom Holland (for a bit then he mysteriously disappears – or does he?) Directed by creative duo Los Peréz through Biscuit Filmworks with creative shop Chaos x Magic. And lots of Lego bits. Spectacular yes; lots of product … The post Lego conjures up an unholy mess first appeared on More About Advertising.
Microsoft’s Copilot Outpaces ChatGPT in US Mobile Growth, Data Shows
Google’s Gemini also saw traction, climbing 68% to 14.3 million users, thanks in part to being preloaded on Pixel phones.
Saatchi CCO Kate Stanners joins PR giant Edelman in suprise move
Kate Stanners, one of the UK and global ad industry’s best-known creatives, is jumping ship from Saatchi and Saatchi to independently-owned PR giant Edelman. Stanners (below) currently chairwoman and global CCO at Saatchi, will become chief CCO international at Edelman, reporting to another former ad agency exec global CCO Judy John. Stanners says: “Earned media … The post Saatchi CCO Kate Stanners joins PR giant Edelman in suprise move first appeared on More About Advertising.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those […] The post Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In appeared first on AdExchanger.
