Lab Podcast: Episode 171
Apple WWDC 2025 Recap https://medium.com/media/2b99b112ab6037c27dff64449113f084/href This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of Apple’s WWDC developer event this week. Specifically, the team discussed Apple’s practical approach to AI, which focuses on incremental “quality-of-life” improvements, and what it means in the context of a heated AI race among the big tech companies. They also discussed the new “Liquid Glass” design that Apple announced for all upcoming operating systems, and what its spatial computing-oriented design says about Apple’s vision for[...]
Heading Into Cannes, Retail Media Faces a Reckoning
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This […]
‘Enjoy’ the full Cannes experience with BigSmall’s new video game
BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” – complete with beachside panels, rosé-fuelled networking, and trying to remember what you promised to finance. Can you survive the Gutter Bar? Retain credibility with your colleagues? And will you … The post ‘Enjoy’ the full Cannes experience with BigSmall’s new video game first appeared on More About Advertising.
Mark Peterson to Retire from WNDU After 40 Years
Indiana 2nd District Rep. Rudy Yakym celebrated Mark’s career accomplishments in an address to Congress.
Subscription Shake-Up: Navigating the FTC’s Click-to-Cancel Rule
In October 2024, the Federal Trade Commission (“FTC”) updated its 1973 Negative Option Rule to address unfair and deceptive online subscription practices. See 16 C.F.R. § 425 (2024) (the “Negative Option Rule” or the “Rule”). The Rule sparked significant debate, with the original proposal garnering over 16,000 comments. Following some revisions based on this feedback,...…
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban GalleryThe WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
In this week's Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 has announced a new partnership with FreeWheel, the video tech Read More
Social Media Week 2025 Sessions – Day 3
The final day did not disappoint featuring conversations with marketing heads and brand leaders.
How Jaws Tourism Feeds Martha’s Vineyard
Martha's Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.
Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe
Mobile digital billboards, which have been a staple of U.S. event and urban marketing, are now gaining serious traction across Europe. They offer brands unprecedented flexibility and real-time, street-level engagement in some of the world’s most dynamic urban environments. The post Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe first appeared on OOH TODAY.
What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is … The post What WPP needs from its next CEO first appeared on More About Advertising.
