SAND Gives Paleontological Society a Brand Update
When the Association of Applied Paleontological Sciences, AAPS, decided to update their brand identity and logo, they tracked down Grant Sanders, founder of SAND for the assignment. Sanders explains why that was not easy. “AAPS Board member and college friend, Geoff Notkin got in touch while I was on my trip around the world and I was able to create a new logo for this established non-profit.” “The ideas were generated in the Galapagos Islands, refined in Mexico City and finalized in Japan, Sanders added. Each piece features custom created handwriting, stamps, photos and weathered typography for an authentic[...]
Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.
The publisher is on pace to surpass $100 million in revenue, powered by ad-tech, a rankings business, and events.
Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldin
How to balance innovation risk with consumer trust and brand authenticity.
Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crown
Today continued to be the No. 1 morning show in the Adults 25-54 demo.
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed […]
Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Business
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […] The post The Real Convergence Story Is Happening in Local Markets appeared first on AdExchanger.
How DOOH Advertising Boosts Brand Visibility: Starryblu’s World Cup Campaign
Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation. While many advertisers focus heavily on digital […] The post How DOOH Advertising Boosts Brand Visibility: Starryblu’s World Cup Campaign appeared first on The Perfect Media Group.
Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
New research from the ANA shows that the primary benefit of in-house agencies is shifting
