Open For Business; Maybe Television Was Really YouTube All Along
The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […] The post Open For Business; Maybe Television Was Really YouTube All Along appeared first on AdExchanger.
You can’t regulate what you can’t live without
Facebook, Instagram and YouTube have made themselves too embedded to fear real regulation. It’s time to think much bigger about our digital future There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s on Monday. There is almost 100% certainty that he doesn’t … The post You can’t regulate what you can’t live without first appeared on More About Advertising.
In the Quest for Control of the Senate, Maine Is A Battlefield
The National Republican Senatorial Committee (NRSC) is concerned about the GOP losing control of the U.S. Senate in the upcoming midterm election. You can see this concern plainly in the commercials that the mainstream group with fringe views makes and runs. Here’s one that attacks Graham Platner, the Democratic Senate candidate from Maine. NRSC is […] The post In the Quest for Control of the Senate, Maine Is A Battlefield appeared first on Adpulp.
Todd Johnson – Head of Industry, Dining at Viant
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem 22:15 - 26:51 Storytelling, brand strategy & connecting with consumers 26:52 - 30:33 Attention, creativity & campaign effectiveness 30:34[...]
Amazon’s Patent Tribunal: What Sellers and Patent Owners Need to Know
Amazon’s Patent Evaluation Express (APEX) has become one of the most consequential patent enforcement venues in the country. According to a recent Bloomberg Law analysis, federal lawsuits stemming from the program grew more than 200% from 2022 to 2025. For companies selling on Amazon, and for patent owners targeting them, there are three features of the APEX process they should be aware of, features that often shape the outcome long before any evaluator issues a ruling.
Olshan Recognized by The Legal 500 US 2026 as a United States Leading Law Firm for Advertising and Marketing: Transactional and Regulatory
Olshan Frome Wolosky LLP has been recognized in the 2026 edition of The Legal 500 US as a Leading Law Firm in Advertising and Marketing: Transactional and Regulatory, with three attorneys individually ranked, including Andrew Lustigman being recognized as a Leading Partner. The firm’s recognition in this highly competitive category reflects its steady focus on advising clients in advertising law and regulatory compliance.
The FAST Platforms Are Picking Up Speed
The dominance of YouTube has helped normalize free, lower-budget, creator-centric content, a tailwind for the once overlooked FAST ecosystem.
The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […] The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.
Fox Announces TV Industry’s ‘First End-to-End Agentic Ad Platform’
Fox rolls out new agentic capabilities across linear and digital.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in […] The post How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits appeared first on AdExchanger.
