UK social media ban ‘likely to cause £1.3bn drop’ in digital advertising spend
TV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube Analysis: impact of social media ban in UK hinges on how firm it is Brands are expected to cut more than £1bn of digital advertising spending due to the UK’s ban on social media for under-16s, with streaming services tipped to benefit as advertisers try to reach large audiences of teenagers. The ban, due to come into force early next year, will leave UK advertisers scrambling to reassess marketing plans as millions of under-16s effectively disappear as a demographic that can[...]
Are you a coaster or a hustler? VCCP profiles the new British consumer
VCCP’s new business triumphs (most recently Ikea) and increasing presence on the awards podium make it agency worth listening to. This new research says that, after a decade of constant crisis, brands need to rethink trust, targeting and loyalty for the new British consumer. It divides us into four distinct types: architects, hustlers, coasters and … The post Are you a coaster or a hustler? VCCP profiles the new British consumer first appeared on More About Advertising.
No Single Format Owns the Soccer Fan
Soccer Fanatics is a behavioral audience, defined by attending matches and consuming soccer content rather than by The post No Single Format Owns the Soccer Fan first appeared on OOH TODAY.
Genesys Elevates Customer Experience with Global Sports Campaign
Genesys, a leader in AI-powered experience orchestration, has launched the latest installment of its ongoing campaign, 'The Next Level of Experience.' The campaign features a series of dynamically shot advertisements and social media snippets, showcasing top athletes from Formula 1, tennis, and golf...
ABCD+ 8 Anniversaries, 56 Birthdays This Week!
Clear Channel Outdoor, Pat Dane, LLC, TDA_Boulder, Clear Channel Outdoor, Lamar Advertising Company, Alpine Hi Tech Mobile Computer Services, Mediahub Worldwide, OUTFRONT Media, iHeartMedia, GABBCON, OUTFRONT Media -mark these milestone moments in OOH. The post ABCD+ 8 Anniversaries, 56 Birthdays This Week! first appeared on OOH TODAY.
The Renewal Window Most Operators Miss — And Why
treat the window as a structured sequence of three deliberate touches, each with a distinct purpose and none of them a renewal pitch The post The Renewal Window Most Operators Miss — And Why first appeared on OOH TODAY.
Paddy Power Gives The Proverbial Finger
"It's one giant foamy, pointed and mischievous reminder to our World Cup hosts that Nobody Does The post Paddy Power Gives The Proverbial Finger first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Blockbuster Moment Above Broadway The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Open For Business; Maybe Television Was Really YouTube All Along
The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […] The post Open For Business; Maybe Television Was Really YouTube All Along appeared first on AdExchanger.
You can’t regulate what you can’t live without
Facebook, Instagram and YouTube have made themselves too embedded to fear real regulation. It’s time to think much bigger about our digital future There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s on Monday. There is almost 100% certainty that he doesn’t … The post You can’t regulate what you can’t live without first appeared on More About Advertising.
