George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to Congress in 2025 spent an average $3.07 million; in the Senate, the average spending for winning candidates was $29.19 million. The upcoming 2026 mid-terms and 2028 national elections will undoubtedly dwarf those amounts. Meanwhile, over … The post George Parker: the outrageous cost of political advertising first appeared on More About Advertising.
The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
Hiring for Director of Operations—OOH Classifieds Today
...Provide comprehensive operational support to the VP of Operations and Account Managers in the planning, execution, and post‑execution The post Hiring for Director of Operations—OOH Classifieds Today first appeared on OOH TODAY.
British Airways, Sprite and more: best new creative ads
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in [...] The post British Airways, Sprite and more: best new creative ads appeared first on Bhatnaturally.
Greece gave the world the language of democracy.That doesn’t mean it still speaks it fluently.
The latest rankings place Greece near the bottom of the EU.Not shocking. What matters is the gap they point to. We still lean on the origin story. The birthplace. The inheritance.As if that carries forward on its own.It doesn’t. What matters is how power behaves on an ordinary day.Not in speeches. In decisions.Which rules get […]
Step Into Spring: Why Q2 Is the Right Time to Take Your Marketing Outdoors
As spring draws people outdoors, brands have a unique opportunity to connect beyond the screen. With increased footfall and a growing appetite for real-world experiences, billboard advertising becomes a powerful tool to capture attention, build trust, and create lasting impressions in high-traffic environments. The post Step Into Spring: Why Q2 Is the Right Time to Take Your Marketing Outdoors first appeared on Billboard Media.
Week of March 9 Cable News Ratings: Viewership Drops
Fox News remained the most-watched cable news network.
Week in Review: Canal and PPF Mull Taking Viaplay Private, Marketers Raise Principal Media Concerns, and UK Backtracks on AI Copyright Law Change
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. Read More
Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered
NBC News to partner with Joanna Stern on tech coverage.
Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral
A personal conversation about connecting with audiences and working with brands.
