OOH Best Creative Last Week Today
From Power Lunches to Frozen Foods--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
User Experience for Business Owners – Boosting ROI
Small business owners from coast to coast know that turning website visitors into loyal customers can feel harder than fixing a stubborn plumbing leak. When your online presence shapes first... The post User Experience for Business Owners – Boosting ROI appeared first on PGN Agency.
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.
Posters Have Always Ruled the Streets
a compelling narrative. It’s also not exactly correct ... The post Posters Have Always Ruled the Streets first appeared on OOH TODAY.
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […] The post Why Ad-Blocking Browser Brave Introduced Its Own Ads appeared first on AdExchanger.
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.
Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators. The post Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts appeared first on AdExchanger.
European Broadcasters Call for Regulation of CTV Operating System “Gatekeepers”
Teresa Ribera, "Executive Vice-President of the European Commission for a Clean, Just, and Competitive Transition" A number of major European TV trade groups including the European Broadcasting Union (EBU), the European association of television and radio sales houses (egta), and the Association of Commercial Television and Video on Demand Services in Europe (ACT), Read More
Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […] The post Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media appeared first on AdExchanger.
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
