Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared first on AdExchanger.
Mergers And Operating Systems Are Reshaping TV Ads
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […] The post Mergers And Operating Systems Are Reshaping TV Ads appeared first on AdExchanger.
The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza
Practical insights for marketers looking to make an impact on their companies.
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division
The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.
Shopify Wants To Be Merchants’ Built-in AI Agency
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’
Fox closes its upfront deals around a month earlier than last year.
“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down
After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV Read More
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually […] The post GAM Launches A Chatbot For Troubleshooting Ad Campaigns appeared first on AdExchanger.
Ricola Keeps Fans Cheering with ‘Keep Your Voice in the Game’ Campaign
Ricola has launched a new campaign aimed at helping soccer fans maintain their vocal stamina throughout the excitement of the soccer season in North America. The 'Keep Your Voice in the Game' campaign seeks to address the common issue of losing one's voice from cheering, chanting, and celebrating du...
Homewards Highlights Data’s Role in Preventing Homelessness
Homewards, in collaboration with Studio AKA, has launched a campaign focusing on the potential of data to prevent homelessness. The initiative introduces the Homelessness Data Lab, which aims to unite businesses, local partners, and the sector to explore how technology and innovations can foresee an...
