Brands Want to Be Hollywood Power Players. This Time, It Might Work
With brands like Under Armour and Dick's Sporting Goods running their own studios, brand entertainment is finally coming of age.
Indeed Hires 72andSunny as Global Creative AOR Amid AI Job Market Disruption
The appointment expands a years-long project-based relationship into a full-funnel partnership.
Andrea MacDonald Joins Mediakeys as CEO
“They know the landscape like locals, because they are. That kind of genuine local expertise, backed by a proprietary technology stack that ... The post Andrea MacDonald Joins Mediakeys as CEO first appeared on OOH TODAY.
US Army inches towards $4bn ad review
Who would like a $4 billion account (yes that’s billion) although it could prove rather tricky in the current climate. That’s what the US Army account, currently at Omnicom’s DDB Chicago reportedly spends. DDB is being folded into TBWA of course, following the Omnicom/IPG merger. The business is said to be worth $40m annually to … The post US Army inches towards $4bn ad review first appeared on More About Advertising.
AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage
Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […] The post AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage appeared first on AdExchanger.
How Are You Currently Factoring for AI Shopping Assistants?
Finding the best deals on the top products, services, and experiences can become an exhausting exercise. The web is full of options, with endless data about each choice available to today’s shopper. Perhaps this is why people are increasingly turning to AI shopping assistants for help. As of late 2025, approximately 250 million customers had […] The post How Are You Currently Factoring for AI Shopping Assistants? appeared first on Adpulp.
Meta Announces New Retail Media Tools to Grab More Ad Dollars
The social media giant is also making it easier to buy products without leaving its apps.
Plumbing Advertising: Being the First Call When Problems Happen
Plumbing issues don’t wait. A burst pipe, clogged drain, leaking water heater, or backed-up system can turn into a stressful situation fast. And when it happens, homeowners aren’t browsing endlessly—they’re calling the first company they recognize and trust. That’s exactly why plumbing advertising through billboards is so effective. Billboards help plumbing companies stay visible long […]
Samsung Touts Performance Credentials and Creator-Fronted Formats at NewFronts
While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming Read More
Samy lands Unilever Foods global influencer brief
Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or “social first agency” as it likes to describe itself) to develop a global influencer strategy? There’s something slightly off about influencers: recently we’ve had them out in force in London’s leafy Notting Hill, getting dressed up … The post Samy lands Unilever Foods global influencer brief first appeared on More About Advertising.
