Week in Review: CTV and AI Dominate Ad Tech Earnings, Major Distributors Back Microdramas, and Kraft Heinz Ramps Up Ad Spend
In this week's Week in Review: Ad tech companies report their Q1 earnings, RoseBerry Media launches, and Kraft Heinz commits to ramping up its ad spend. Top Stories CTV and AI Star in Ad Tech Earnings Major ad tech businesses The Trade Desk, PubMatic, and Magnite all reported their first quarter earnings on Thursday, with Read More
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
WPP Shareholders Approve CEO Cindy Rose’s Potential $14.8M Pay Package
The package significantly exceeds predecessor Mark Read’s salary and bonus compensation.
Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape
Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year’s program
Does BT’s new corporate campaign lose direction?
Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many of us (when we’re not complaining about it) BT is mostly notable for Open Reach which, in London anyway, vies with Thames Water for digging up the same bit of road over and over again. … The post Does BT’s new corporate campaign lose direction? first appeared on More About Advertising.
Most brands are not growing.They are spending.
The dashboard cannot tell the difference.—The Trust Ledger. Out
How to Take Over the World
In 2013, former CIA officer John Kiriakou went to prison. Not for t*rturing anyone — but for telling the world that the CIA was. He remains the only person ever incarcerated in connection with the agency’s t*rture program.
