Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements are sold alongside “sorta CTV” inventory, like streaming apps on phones and tablets, digital out-of-home […] The post CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them appeared first on AdExchanger.

When working with multiple vendors for various marketing services, whether it’s SEO, PPC, social media, or content marketing, holding each vendor accountable is crucial for the overall success of your marketing efforts. Without clear expectations, consistent communication, and measurable results, it’s easy to lose track of whether your marketing investments are paying off.  The post Holding Your Marketing Vendors Accountable for Success  appeared first on Stream Companies.

Small business owners planning a website for 2025 are facing higher stakes than ever. Over 80 percent of customers say they judge a company’s credibility based on its website design. That... The post How to Plan a Website for Small Businesses appeared first on PGN Agency.

Sportswear brand Columbia is doing its best to pep us what’s become a rather tired and predictable sector with ‘Engineered for Whatever,’ adam&eveDDB’s big debut. So we see Columbia employed in some hazardous circumstances, showing the flip side of mother nature. Plus stunts. Head of marketing Matt Sutton says: “Whether it’s wide sweeping landscapes, sunny … The post Columbia shows mother nature’s true colours in adam&eveDDB debut first appeared on More About Advertising.

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Ikea Marketing & Communications, part of a growing trend of brand studios, is preparing for a changing landscape

can someone please tell me why it's so friggin' hard to ask for a little more this year than last? The post Wonderwall first appeared on OOH TODAY.

It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the […] The post It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform) appeared first on AdExchanger.