50 Years. One Day. Impossible to Miss. The post The Best Billboard I Saw Today first appeared on OOH TODAY.

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger.  The post Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check appeared first on AdExchanger.

Crocs, QuikTrip, Porter Airlines, goodwipes, and more

  Global Korean makeup brand TIRTIR, together with Jung von Matt HANGANG, brought the TIRTIR CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK. The experience was part of ARMY ‘MADANG’ at the Korean Cultural Center New York, a dedicated fan space bringing together BTS-inspired experiences, cultural programming and brand activations. TIRTIR participated as the official K-beauty brand. The activation was built around a simple observation: for fans, a concert is not a two-hour event. It is an all-day ritual shaped by queues, summer heat, movement, cameras and countless moments shared in real time. Instead of treating that attention[...]

Young & Laramore (Y&L) today announced that Chris Holland has joined the independent creative agency as its first Director of Growth. Reporting directly to President & CEO Tom Denari, Holland will lead the agency’s business development strategy and help translate Y&L’s creative and strategic reputation into sustained growth. In the newly created role, Holland will oversee Y&L’s full growth ecosystem, including lead generation and prospecting, agency marketing and public relations, relationship development and pitch management. He will focus on identifying and building relationships with ambitious brands looking for a refresh or a new perspective.  “We’ve built a national reputation from[...]

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2026 conference, taking place September 30-October 1 at the Hyatt Centric in downtown Nashville. The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The event focuses on the inner dynamics of best-in-class in-house creative departments, and provides an inside look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market. Among the confirmed speakers to date at this year’s BRAND-SIDE are: Joanna[...]

Project Logan portrait by Chicago artist Darius Dennis earns television coverage and is recognized by people close to King and his famil The post Completed Stacey King mural goes viral, reviving Chicago’s tradition of larger-than-life bulls walls first appeared on OOH TODAY.

Interstate outdoor advertising expands programmatic access through direct integrations with perion, vistar, and place exchange The post Interstate Outdoor advertising expands programmatic first appeared on OOH TODAY.

Visuals: https://getbehindthebillboard.com/episode-115-laura-duncan Episode #115 features the award-winning Laura Hutchison & Duncan Clark aka ‘LaDunq’ - a brilliant and prolific creative team who joined Uncommon in 2023 and have had a meteoric rise ever since. In just three years, L&D have been promoted to senior creatives, were nominated for "Emerging Team of the Year" at the Campaign BIG awards and shortlisted for the Tony Cunningham Award for Emerging Talent. Their work on huge brands such as British Airways, Monzo and Instagram has won awards galore and gained huge amounts of PR. We started with their first billboards for the British Airways[...]