Fox News remained the most-watched cable network in both measured categories.

Dresser is leaving the company after less than a year.

CBS Evening News was down in both categories.

It was a close race between Today and GMA.

The luggage giant's majority stake in Shay Mitchell's brand comes as sales dipped 2.5% last year

Glimmers, Estée Lauder’s first major women’s fragrance launch in a decade, is banking on Gen Z and younger millennials (who else?) to buy into the brand. The ad was created in-house, while WPP Media – which won the Estée Lauder Company’s consolidated global media earlier this year – is in charge of making it work. … The post Estée Lauder wants to spark Gen Z joy with launch of Glimmers first appeared on More About Advertising.

Crocs is celebrating its 25th anniversary by introducing Niles, a new brand mascot. Niles, a six-foot-tall crocodile, is a live-action representation of the crocodile silhouette seen on Crocs footwear since 2002. The character is central to a new social-first content platform developed with the help...

QuikTrip has introduced the fourth installment of its 'Savor Summerhood' campaign, titled 'Summer Job.' This campaign, developed alongside Laughlin Constable, aims to redefine the experience of a summer job as an essential part of the season, similar to pool days or late sunsets. The 30-second spot...

Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers

The best marketers are doing less—and they don’t pay for attention.