The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.

You will be thrilled to learn that according to Proctor & Gamble Chief Brand Officer Marc Pritchard, the CPG giant is about to tackle a major transformation, which will include media fragmentation, a shift to digital commerce and the power of artificial intelligence to “exponentially turbocharge” marketing, etc, etc, etc.. Whatever the hell that word … The post George Parker: P&G soldiers on.. first appeared on More About Advertising.

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […] The post From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role appeared first on AdExchanger.

After years of development in "stealth mode," today we unveiled our latest invention: the AI-powered RFP Drone, which delivers your RFPs in mere hours!

The marketing playbook has an expiration date. For many businesses, that date has already passed.  The post Agility Is the New Advantage appeared first on Stream Companies.

WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out. The post The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI appeared first on The LOOMIS Agency.

Brands that overstay their welcome are worrying prominent, notably in never-ending advertorials currently infesting the UK’s cheap channels. You really want five minutes on DIY cremations or mind-numbingly tedious power tools? No wonder no-one watches the programmes, they can’t find them. If you really must, though, you could take a leaf out of Jeep’s book. … The post Has Jeep cracked interminable advertorials – with humour? first appeared on More About Advertising.

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.