Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
Prime Video Ads Can Now Change Based on What Viewers Already Saw
Amazon is expanding its creative tools for advertisers.
Seth Matlins Launches Marketing Podcast With Vox Media
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event
Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.
Damon Collins: 40 Years in advertising – here’s to choosing the difficult path
At 6 o’clock on a snowy Sunday morning in 1986 Mary Wear and I drove my VW Beetle round London and set up a tent outside the front door of a selection of agencies we wanted to work at. Mary stood inside the tent and stuck our black Art Care portfolio through the tent flaps. … The post Damon Collins: 40 Years in advertising – here’s to choosing the difficult path first appeared on More About Advertising.
Dude wins Chopstix Noodle
Quick service restaurant brand Chopstix Noodle has appointed Dude London as its creative agency. Chopstix has 140 stores and 170 locations across the UK. Dude will work alongside long standing partner Down at the Social, which has handled PR and new store openings for the brand since 2019. Head of marketing Leanne Parker says: “We’re … The post Dude wins Chopstix Noodle first appeared on More About Advertising.
Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking
The platform can be accessed via an MCP server, allowing users of Claude and ChatGPT as well as AI agents to plan and reserve inventory directly The post Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking first appeared on OOH TODAY.
“The Biggest Psychology Experiment Ever Conducted by Humans” – How Big Tech Got Us Addicted to Social Media
In a landmark ruling in March, a California jury held Meta and Google liable for intentionally building addictive social media services, finding that the design of Instagram and YouTube caused harm to the plaintiff's mental health. The case was brought by a 20-year-old woman over her childhood addiction to social media, and is seen as Read More
Is Agentic Commerce An Oasis Or Mirage?
This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […] The post Is Agentic Commerce An Oasis Or Mirage? appeared first on AdExchanger.
