Data Privacy At The Kitchen Table
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech. The post Data Privacy At The Kitchen Table appeared first on AdExchanger.
Here Are the 2026 Q1 Morning Show Ratings
Today was also the top show for the week of March 23.
OOH Moves Today – 46 Moves This Week!
Vistar Media, Billups, OUTFRONT Media, NVS Visuals, dentsu, Known, Zeta Global, Helen of Troy, Bauer Media Outdoor, RapportWW, DOOH.com, Ocean Outdoor, OnceScreen.ai, SMARTIFY--be the first to congratulate these OOH movers! The post OOH Moves Today – 46 Moves This Week! first appeared on OOH TODAY.
Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement
Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
The Best Billboard I Saw Today
A little more in your pockets—right where it counts The post The Best Billboard I Saw Today first appeared on OOH TODAY.
VIOOH Unlocks Orange Barrel Media’s Digital Network
Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C. The post VIOOH Unlocks Orange Barrel Media’s Digital Network first appeared on OOH TODAY.
ADWEEK Commerce Advantage: Agentic Commerce Is the Hottest Buzzword That Nobody’s Figured Out
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.
Week in Review: Disney Expands Euro Partnerships, TV and Video Revenues to Pass $1 Trillion in 2030, and UK Adults Engage Less with Social Media
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More
Publicis goes full throttle on sport with acquisition of 160over90
It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of … The post Publicis goes full throttle on sport with acquisition of 160over90 first appeared on More About Advertising.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
