Week in Review: MFE Hails “Decisive Step” of ProSieben Acquisition, Gemini Comes to Google TV, and Marketers Plan to Up Streaming Spend
In this week's Week in Review: MFE hails "decisive step" of ProSieben acquisition, Google brings Gemini AI to smart TVs, and global marketers plan to turn up their streaming investments. Top Stories MFE Revenues Stable as ProSieben Acquisition Bolsters Pan-European Ambitions MFE-MediaForEurope has posted flat revenues for the first half of 2025, with ad revenue Read More
Calculating The Odds On The Google Spinoff
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly. The post Calculating The Odds On The Google Spinoff appeared first on AdExchanger.
Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding. The post Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding appeared first on AdExchanger.
The Do’s and Don’ts of Growing Your Brand Organically on Social Media
Through our experience of helping companies dominate the organic social game, Stream Companies has built a list of do’s and don’ts to follow if you want to grow your brand organically and build a community that actually cares. The post The Do’s and Don’ts of Growing Your Brand Organically on Social Media appeared first on Stream Companies.
OOH Moves Today – 40 Moves This Week!
Red Star, Intersection, Lamar, Blue Bite, OUTFRONT, The Trade Desk, Social Indoor, PlaceBased, Zeta Global, iVisit Media, Outdo, Logitech, hunterblu media, Matter, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
Worrying times for Accenture Song as owner embarks on massive restructuring programme
For years it looked as though Accenture Song, home to Droga5 and multiple agencies including a digital line-up, would be impervious to the cutbacks affecting the rest of the ad holding company world. After all, as one of the world’s handful of big consultancies Accenture was free to invest as much as it wished in … The post Worrying times for Accenture Song as owner embarks on massive restructuring programme first appeared on More About Advertising.
The Future of Retail: The Biggest Trends of 2025
From the expanding definition of value shopping to the channel-less retail experiences Worries over tariffs and a shaky macro outlook are dragging on consumer confidence heading into the holidays, nudging more shoppers toward value hunts, thrifted finds, and trade-in credits. At the same time, younger buyers are skipping traditional gift guides and turning to TikTok and ChatGPT for shopping inspiration and research. Look a beat ahead and the picture snaps into focus: generative AI and immersive 3D platforms are converging to erase the last seams between online and in-store — where discovery, try-on, and checkout live on the same canvas, and “channel[...]
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
Lab Weekly — 09/19/2025
Lab Weekly — 09/19/2025 New Meta AI glasses, Plus, the latest news about Gemini in Chrome, agentic commerce, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Meta Connect 2025 Recap: Zuckerberg Goes All-In on AI Glasses The new Meta Display glasses look impressive, but can Meta’s AI keep up with its ambition? In case you missed it… What Marketers Need to Know about the iPhone 17 Event Apple pitches creator-friendly camera features, new wearable health features, and live translation On the Cultural Fatigue around AI After years of breathless hype, the broader public is growing[...]
