Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
What’s Driving Global’s Push Into Video?
Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this Read More
Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […] The post Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech appeared first on AdExchanger.
TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’
Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other […] The post TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’ appeared first on AdExchanger.
OAAA Adds New Industry Leaders
the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home The post OAAA Adds New Industry Leaders first appeared on OOH TODAY.
Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker
Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.
Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
From the data stack to the AI tools that help teams move faster without losing quality or brand control.
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
