Dentsu Says Advertisers are Underinvesting in Video for Brand Building
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
Why Movement Matters: Rethinking OOH for FIFA
mobile units don’t just advertise—they create presence. They turn heads, spark social sharing, and become part of the fan experience itself. The post Why Movement Matters: Rethinking OOH for FIFA first appeared on OOH TODAY.
ABCD+ 9 Anniversaries and 59 Birthdays This Week!
Clear Channel Outdoor, Clear Channel, ALTMRK GROUP, Lamar Advertising Company, Screenvision Media, OUTFRONT Media, Lewis Media Partners, OPEN Media UK, Talon Outdoor, -mark these milestone moments in OOH. The post ABCD+ 9 Anniversaries and 59 Birthdays This Week! first appeared on OOH TODAY.
Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […] The post Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply appeared first on AdExchanger.
Clarity drives decisions: rethinking product marketing in AdTech
In AdTech, it’s easy to mistake more for better. More data, more tools, more ways to optimize. On paper, that should make marketing decisions easier. In reality, it often does the opposite. Marketers aren’t struggling because there’s a lack of capability. They’re struggling to understand what actually matters, what to prioritize, and how to turn […]
What I’m Thinking About Heading Into Spring IBO 2026
There are three problems I keep running into with independent operators. They are not The post What I’m Thinking About Heading Into Spring IBO 2026 first appeared on OOH TODAY.
Why Every Streaming Service Suddenly Wants a Podcast Strategy
According to some media executives, podcasts are the new day-time television.
Here Are the Cable News Ratings for March 2026
Fox News and CNN experienced across-the-board gains for the month.
Fond du Lac to Creative Outdoor
Fond du Lac, with a population of approximately 44,700, is located at the southern end of Lake Winnebago—one of the largest inland The post Fond du Lac to Creative Outdoor first appeared on OOH TODAY.
