As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to ransom through a mixture of power and money (interchangeable in the Trump lexicon.) This morning the prospect of a full-on global energy crisis appears to have abated somewhat as Trump has backtracked on his threats … The post Adland in the era of Trump first appeared on More About Advertising.

The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.

Dealerships that execute quickly are more likely to capture early demand, shape shopper perception, and convert interest before competitors have entered the conversation.  The post The Retail Ready Mindset: Why Speed to Market Decides Winners appeared first on Stream Companies.

Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […] The post Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep appeared first on AdExchanger.

Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […] The post Building Brand Recognition When You’re Unknown appeared first on Blip Billboards.

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […] The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared first on AdExchanger.

In this week's Week in Charts, the dangers of AI agents changing live campaigns, the Gulf crisis' impact on global ad spend, and the risks of being online for UK adults. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of Read More

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now in its 17th year in the UK, and sixth year across other Group markets, Ocean’s competition calls for bold ideas and original concepts that push the … The post Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe first appeared on More About Advertising.