Learn how Clementoni and Kiliagon drove a 70% increase in new-to-brand sales and 1.7x higher conversion rates using Prime Video ads strategy.

In celebration of Teacher Appreciation Week, MountainOne is giving educators something better than apples. The Massachusetts community bank is delivering free activity boxes to first-grade classrooms in the cities and towns it serves to help teachers introduce their students to early lessons in financial literacy.   Inside the box is a series of three storybooks created by MountainOne and Boston creative agency HATCH to introduce kids as young as 5 to foundational financial lessons through adventure and storytelling, plus activity sheets, plush toys, and swag that go along with the stories.   Illustrated by Laura Salafia and authored by Doug Murphy,[...]

Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.

Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'

Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on the World Cup with ads that target whole new untapped areas of football fandom. Lola USA (created by Omnicom from a merger of 180 with adam&eve New York) is promoting Dove’s World Cup sponsorship with … The post World Cup, US-style: coffee breaks and skincare routines first appeared on More About Advertising.

Discover Rewarded Portals, an in‑game ad format that combines opt‑in engagement, immersive storytelling, and proven brand lift.

Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche

Gold Gala featured activations and experiences from brands that share Gold House’s mission.

Outdoor advertising, especially billboards, has been a go-to for brand visibility for decades. But in today’s world, dominated by digital marketing, you might be asking: why is outdoor advertising effective in 2026?  The answer is simple: OOH (out‑of‑home) isn’t just surviving—it’s evolving. Modern billboards are smarter, more measurable, and closely integrated with digital channels. For […] The post Why Outdoor Advertising Is Effective in 2026 appeared first on Penneco Outdoor Advertising.

I’ve had it up to here with Danny Dyer’s commercials for Paddy Power. The UK needs to take a tip from Amsterdam and rein in its advertisers Amsterdam’s new ban on public advertisements for meat and fossil fuel products makes me wonder whether we should be more ban-happy with ads in the UK. There are plenty I want rid of: “See it, say it, sorted”, obviously, which refuses to die, and those LNER ads featuring a hideously perky puppet treating train travel like an excuse for a party (pipe down, Eleanor). Also up against the wall when I’m in charge:[...]