Sellers Are Fed Up With Amazon, But Can They Force Change?
The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder […] The post Sellers Are Fed Up With Amazon, But Can They Force Change? appeared first on AdExchanger.
Major League Soccer Kicks Off with Star-Studded ‘Can I Kick It?’ Campaign
Major League Soccer has launched 'Can I Kick It?', an anthemic spot as part of their 'MLS Is Back' campaign. The commercial features a host of MLS stars alongside cultural icons such as Magic Johnson, David Beckham, Kevin Durant, and Matthew McConaughey. Directed by Romain Chassaing and edited by Ed...
KAYAK launches ‘Bookboards’ to tackle travel planning procrastination
KAYAK has introduced a new campaign titled 'Bookboards' aimed at addressing the common issue of group trips that never materialize beyond the planning stage. According to recent research conducted by KAYAK, a significant 84% of travelers have experienced group travel plans that failed to progress pa...
Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit
The holding company will also manage Uber’s sports marketing business
How Jen Zeszut Built Goodles by Out-Weirding Industry Giants
The macaroni & cheese brand saw an opportunity in a "sleepy" category.
Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues
In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Three-Quarters Read More
Lucozade switches Omnicom agencies in search of sport
After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses, also part of TBWA and more specifically focused on sports marketing and fan engagement. We Are Social will continue working on Lucozade’s social media account. Given that Lucozade’s focus has been on its presence in … The post Lucozade switches Omnicom agencies in search of sport first appeared on More About Advertising.
Can The Economist reach a younger audience? Exposure’s subtle shift
The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the business moved to a project-basis in 2022 and Proximity created 2019’s “Never stop questioning”. Already we have a new campaign by Exposure, which is aimed at reaching a younger audience. “Know it before you need … The post Can The Economist reach a younger audience? Exposure’s subtle shift first appeared on More About Advertising.
Forget The Shiny Objects And Focus On Fundamentals
In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, North America, on this week’s episode of AdExchanger Talks. Driving profitable […] The post Forget The Shiny Objects And Focus On Fundamentals appeared first on AdExchanger.
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Reshaping the traditional funnel to build more connected consumer experiences.
