That’s It!
But I will be in New Orleans for the IBO show, so I am hoping to come back jam packed with all kinds of The post That’s It! first appeared on OOH TODAY.
Why CTV Is Becoming The First Real Test Of Agentic Advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.
Best new creative ads: Volkswagen, Amazonia, Amstel and more
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like [...] The post Best new creative ads: Volkswagen, Amazonia, Amstel and more appeared first on Bhatnaturally.
Inside the Ad Law Tool Kit: Advertising Claim Substantiation
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Advertising Claims Substantiation Objective advertising claims must be supported by prior substantiation. These claims—whether express or...
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Los Angeles – National Account Executive—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team The post Los Angeles – National Account Executive—OOH Classifieds Today first appeared on OOH TODAY.
Proactive Selling Matters in Programmatic DOOH
the US & Canada ...1.2MM screens available to buy. Greater New York City has over 60,000 screens available, Brazil has over 80,000, France over 65,000 The post Proactive Selling Matters in Programmatic DOOH first appeared on OOH TODAY.
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal GalleryWeek in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
In this week's Week in Review: Ofcom announces its new chair, Paramount launches a publishing division, and Publicis wins Microsoft's media account as part of a wide-ranging new deal. Top Stories Sir Ian Cheshire Chosen as Ofcom Chair Sir Ian Cheshire has been announced as the UK Government’s preferred choice as Ofcom chair. He is Read More
Revolving Door Roundup: CNN Names Alex MacCallum COO
CNN names new COO and other moves from around the news industry.
CTV measurement shouldn’t be a black Box: bringing transparency to Connected TV
CTV measurement is becoming more essential, because Connected TV (CTV) continues to attract larger portions of brand budgets as streaming becomes the dominant way people consume content. But while investment is growing, confidence hasn’t always kept pace. According to eMarketer, marketers often struggle to answer basic questions about their CTV campaigns. Who actually saw the […]
